Analyst​/Sr Analyst, Brand​/Product Licensing

Analyst/Sr Analyst, Brand/Product Licensing View Profile

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Analyst/Sr Analyst, Brand/Product Licensing Posting

Start Date:

8/13/26

Location
:

DFW Headquarters Building 8 (DFW-SV08)

Cities
:

Fort Worth - TX

Requisition :87384

Are you ready to explore a world of possibilities, both at work and during your time off? Join our American Airlines family, and you’ll travel the world, grow your expertise and become the best version of you. As you embark on a new journey, you’ll tackle challenges with flexibility and grace, learning new skills and advancing your career while having the time of your life.

Feel free to enrich both your personal and work life and hop on board!

Brand licensing provides permission to third parties such as manufacturers, apparel brands, retailers, promotional product companies to use our brand elements such as logos, trademarks or design on products, services or marketing materials.
The Brand Licensing Specialist is responsible for developing and managing global licensing agreements for American Airlines. You’ll be responsible for managing some of the world’s most recognizable trademarks to extend the reach, drive customer relevancy and income for our brands into new categories beyond travel. This role leads key agency partnerships to identify potential licensing opportunities, negotiate agreements, ensure that licensed products align with our brand standards and measure the impact across the licensing portfolio.

The ideal candidate will have a strong understanding of brand licensing and project management, excellent negotiation skills, and a keen eye for market trends. You’ll focus your time on three key areas:

• Third-party licenses:
  Authorized use of American’s trademarks, logos and IP by third-party brands or companies for the purpose of manufacturing, marketing and selling products at retail.
• Brand collaborations and commercial partnerships:
  Strategic collaborations between American and other brands or businesses aimed at achieving mutually beneficial objectives, such as enhancing brand visibility, expanding market reach or driving sales.
• Branded merchandise:
  Items gifted or for sale made by or for American.

As noted above, this list is intended to reflect the current job but there may be additional essential functions (and certainly non-essential job functions) that are not referenced. Management will modify the job or require other tasks be performed whenever it is deemed appropriate to do so, observing, of course, any legal obligations including any collective bargaining obligations.

• This position is fast paced and responsible for delivering high-visibility projects
• This role protects and maximizes the revenue of brand trademarks by providing a structured process to for 3rd parties to leverage our trademarks, driving revenue from those sales and furthering our brand awareness and affinity objectives.
• Manages the brand licensing program which includes the monetization of American Airlines trademark portfolio
• Primary licensing expert partnering closely with our licensing agency, licensors/licensees, and internal stakeholders across Marketing and Legal.
• Lead the strategic roadmap, category extension, trademark clearances, trade collateral development/approvals with agency and leadership.
• Leads and manages external agencies to deliver on the strategy
• Conduct market research to identify trends, competitive landscape, and potential new markets for brand expansion.
• Analyze sales data and market performance of licensed products to inform strategic decisions.
• Identify and evaluate potential licensing opportunities in line with brand objectives and market trends
• Develop and implement a comprehensive brand licensing strategy to expand the brand's presence and revenue streams.
• Negotiate licensing terms, conditions, and financial arrangements with licensees.
• Ensure that all licensed products and services align with the brand’s image, values, and quality standards.
• Oversee the approval process for licensed product designs, packaging, and marketing materials.
• Collaborate…