Sr. Manager, Sales Strategy - OTC

Sr. Manager, Sales Strategy - OTC

At Alcon, we are driven by the meaningful work we do to help people see brilliantly. We innovate boldly, champion progress, and act with speed as the global leader in eye care. Here, you'll be recognized for your commitment and contributions and see your career like never before. Together, we go above and beyond to make an impact in the lives of our patients and customers.

We foster an inclusive culture and are looking for diverse, talented people to join Alcon. We are looking for our next Sr. Manager, Sales Strategy- OTC supporting the OTC Sales Strategy Team, in Fort Worth, TX. As a Sr. Manager, Sales Strategy- OTC you will be responsible for leading the customer and trade strategy for OTC. You will focus on strategic planning, performance analysis, and process improvement to support sales goals and drive revenue growth.

The Senior Manager, Sales Strategy-OTC is responsible for developing and executing commercial strategies that drive sustainable growth, improve investment effectiveness, and enhance organizational decision‑making across channels and customers. This role serves as a critical connector between Sales, Marketing, Finance, Demand Planning, Category, and Operations, translating insights into actionable business plans and ensuring strategic priorities are embedded in annual planning, customer investment decisions, and execution.

The role leads high‑impact initiatives including customer segmentation, channel strategy, trade investment optimization, integrated business planning (IBP), pricing and promotional effectiveness, and commercialization of new capabilities and processes and collaborative customer JBPs. Success requires strong analytical thinking, strategic influence, project leadership, and the ability to drive alignment across diverse stakeholders.

• Develop and refine customer, channel, and category growth strategies.
• Identify opportunities to accelerate growth, improve productivity, and optimize commercial investments.
• Translate market, customer, and competitive insights into strategic recommendations.
• Support annual operating plans, long‑range planning, and strategic business reviews.

• Lead initiatives that improve effectiveness of trade spending and promotional investments.
• Partner with Finance and Sales to evaluate ROI and productivity of commercial investments.
• Support development of trade promotion optimization capabilities, tools, and processes.
• Drive adoption of best practices and improve commercial decision‑making across the organization.
• Collaborate with Sales Teams on JBP Planning and Execution with Retail Partners

• Facilitate cross‑functional planning processes that align commercial objectives with operational capabilities.
• Drive visibility to key risks, opportunities, and assumptions.
• Partner with Finance, Demand Planning, Marketing, and Sales to improve forecast quality and planning discipline.
• Support development of scalable planning processes and governance models.

• Develop executive‑level insights and recommendations using internal and external data sources.
• Monitor key business performance indicators and identify trends requiring action.
• Build presentations and recommendations for senior leadership teams.
• Lead post‑event analyses and business reviews to drive continuous improvement.

• Lead cross‑functional initiatives from concept through implementation.
• Establish project plans, timelines, governance and success metrics.
• Influence without authority across multiple teams and organizational levels.
• Ensure initiatives deliver measurable business impact and organizational adoption.

• Bachelor's Degree or Equivalent years of directly related experience (or high school +15 yrs.; Assoc.+11 yrs.; M.S.+4 yrs.; PhD+3 yrs.)
• The ability to fluently read, write, understand, and communicate in English
• 7 Years of Relevant Experience
• 5 Years of Demonstrated Leadership

• Proven experience in CPG or Consumer Health…