Sr Manager, AAdvantage Co-Brand Engagement Strategy

Intro

Are you ready to explore a world of possibilities, both at work and during your time off? Join our American Airlines family, and you’ll travel the world, grow your expertise and become the best version of you. As you embark on a new journey, you’ll tackle challenges with flexibility and grace, learning new skills and advancing your career while having the time of your life.

Feel free to enrich both your personal and work life and hop on board!

Why you'll love this job

The Senior Manager, AAdvantage Co-Brand Engagement Strategy leads the development and execution of strategic initiatives to drive increased engagement and performance for the Citi / AAdvantage cobrand credit card portfolio. This role is responsible for managing existing card member strategy, identifying growth opportunities through data and insights, and driving cross-functional initiatives that enhance customer experience and maximize value for both card members and the program.

What you'll do

As noted above, this list is intended to reflect the current job but there may be additional essential functions (and certainly non-essential job functions) that are not referenced. Management will modify the job or require other tasks be performed whenever it is deemed appropriate to do so, observing, of course, any legal obligations including any collective bargaining obligations.

• Lead strategies and initiatives to drive card member engagement, retention, spend growth, and overall portfolio performance.
• Manage the end-to-end card member lifecycle, including onboarding, engagement, retention, reactivation, and upgrade strategies.
• Partner across American Airlines, Citi, Mastercard, and internal teams to develop and execute customer-focused campaigns and growth initiatives.
• Leverage data, analytics, customer insights, and performance monitoring to identify opportunities and improve results.
• Lead cross-functional efforts to enhance the card member experience, customer communications, and portfolio value.
• Support segmentation, personalization, targeting, and offer strategies to increase engagement and loyalty.
• Coordinate launch readiness, stakeholder alignment, training, and communications for key portfolio initiatives and product enhancements.
• Manage customer experience issues, operational improvements, and remediation efforts.
• Build strong relationships with internal and external partners and provide strategic recommendations through governance forums and executive updates.
• Lead and develop team members through coaching, mentorship, and professional development.

All you'll need for success

Minimum Qualifications
- Education & Prior Job Experience

• Bachelor’s degree in Marketing, Business, or related field; MBA preferred
• 7+ years of experience in marketing strategy, loyalty, partnership management, financial services, consulting, or related disciplines
• 5+ years of people leadership or demonstrated experience leading cross-functional initiatives and teams
• Strong analytical skills with experience leveraging data to inform business decisions and drive measurable results.
• Proven success in developing and executing customer engagement, retention, or lifecycle marketing strategies.

Preferred Qualifications
- Education & Prior Job Experience

• MBA or advanced degree in a relevant field
• Experience in the financial services, travel, or loyalty industries
• Familiarity with co-brand credit card programs, financial services or loyalty marketing

Skills, Licenses & Certifications

• Strong understanding of customer engagement, loyalty, lifecycle management, and portfolio growth strategies.
• Ability to leverage data, analytics, and insights to identify opportunities and drive business results.
• Strategic thinker with strong execution, problem-solving, and decision-making capabilities.
• Proven ability to influence, collaborate, and build relationships across cross-functional and external stakeholder groups.
• Strong project management, organizational, and prioritization skills, with the ability to manage multiple initiatives simultaneously.
• Excellent communication and presentation skills, with the ability to translate complex concepts into actionable recommendations.
• Self-starter who thrives in a…