Reseller Relationship Manager

Ranchbot is a fast-scaling Agritech company leading the evolution of a new phase of technology development in agriculture.

Combined with its strong go-to-market strategy, commitment to customer service, and unique intellectual property, Ranchbot is helping Ranchers think differently about how they manage their water ecosystems and related infrastructure and is enhancing productivity, profitability, and sustainability in American agri-businesses.

Ranchbot’s award-winning technology is designed to be installed quickly by the customer without technical support and is made in Dallas, Texas. Its monitors work anywhere in the world by utilizing leading satellite networks or can connect to local cellular networks if available. The monitors’ real-time alerts instantly inform a customer of water level trends, changes, and issues via SMS, email, and/or the Ranchbot cloud dashboard.

Ranchbot’s core focus is on water for Livestock and has high adoption in cattle and sheep grazing activities across the states. It is now expanding its core water monitoring offering to a range of its own and other third-party technology, including sensors for Rainfall, Flow, Pressure, Cameras, Pump Control, Trough monitors, and more.

The company’s software platform, My Ranchbot, gathers data from its on-ranch monitors and converts it to actionable insights that inform better ranch management decisions and actively engage the customer for better asset and resource utilization.

POSITION SUMMARY

The Reseller Relationship Manager is responsible for managing channel partnerships and driving sales through Ranchbot’s reseller network. This role serves as the primary point of contact for resellers, supporting their sales activity, product knowledge, marketing efforts, customer engagement, and ongoing relationship development.

The role is also responsible for identifying, acquiring, and onboarding new resellers in target markets. The Reseller Relationship Manager works closely with Ranchbot Marketing and Events teams to support reseller growth, strengthen the Ranchbot brand, and generate new opportunities.

KEY RESPONSIBILITIES

Reseller Relationship Management & Sales

• Manage partnerships and drive sales with Ranchbot resellers.
• Enter new reseller orders and serve as the main point of contact for all resellers.
• Maintain excellent reseller records and communications in Salesforce.
• Promote the Ranchbot brand throughout the reseller network.

Reseller Training & Customer Support

• Train resellers and field representatives on Ranchbot products.
• Assist resellers with customer recommendations and product demonstrations as needed.
• Assist with end-user customer recommendations where needed, including ranch visits, in-person meetings, and in-store demonstrations.

Reseller Marketing & Events

• Work with resellers on local marketing strategies within their area or region.
• Coordinate with the Marketing department to ensure reseller marketing activities align with overall Ranchbot strategies and promotions.
• Work with Ranchbot Marketing to provide resellers with printed materials, in-store promotional materials, product binders, catalogs, and related resources.
• Attend events with resellers as required to meet new prospects.
• Work with resellers to share event costs when appropriate.

New Reseller Acquisition & Onboarding

• Find, acquire, and onboard new resellers in target geographic areas.
• Focus on Western U.S. markets with high beef cattle production and water-related issues.
• Ensure new resellers carry a minimum level of Ranchbot product stock.
• Lead the onboarding process, including product training for the reseller business owner and relevant field representatives or employees.

Reseller Network & Content Development

• Keep the Ranchbot Reseller map updated with current and…