Brand Content Producer
Listed on 2026-07-30
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Creative Arts/Media
Video Production, Journalism, Broadcasting, Social Media
#We Are Paramount on a mission to unleash the power of content... you in?
We've got the brands, we've got the stars, we've got the powerto achieve our mission to entertain the planet - now all we're missing is... YOU! Becoming a part of Paramount means joining a team of passionate people who not only recognize the power of content but also enjoy a touch of fun and uniqueness. Together, we co-create moments that matter - both for our audiences and our employees - and aim to leave a positive mark on culture.
CBS Texas is looking for a Brand Content Producer who can go beyond promoting the news to develop content that makes people stop and care. This is not a role for people hoping to recycle TV content; you will be expected to think like a storyteller and understand how our brand fits into every platform.
You'll work alongside newsroom journalists to find the most human part of every story and build content around it. Content is expected to be clear, authentic, and often unscripted. You will be responsible for populating all station platforms with content.
Our Brand Content Producer writes, produces, and edits brand-aligned, daily marketing messages and reports to the Promotions Manager who executes daily brand strategy defined by the Director of Multiplatform Marketing. You will be expected to attend and contribute to weekly story meetings, brainstorms, and team huddles; turn newsroom moments into external marketing content; and write, produce, and edit for all screens.
As a member of the Marketing team, you will attend station promotions and brand activations at events across the region, some of which happen during weekends.
We're Looking For- A writer who sounds like a person and not a promo.
- A strong communicator with at least two years of broadcast or agency experience.
- Someone passionate about local journalism and community service.
- Someone who knows the difference between info and impact.
- A collaborator who brings energy into a room and ideas into the work.
- Someone with excellent writing skills who understands brand standards.
- Someone who shuns the cliché and seeks something original.
- A creative who understands how to communicate clearly to an audience.
- Someone who can collaborate on client productions alongside talent.
- A storyteller who understands narrative structures, parts of a story, and visual language.
- A Bachelor's in Communications, TV Broadcast, or Marketing is preferred.
- Adobe Creative Cloud (Fluency in Premiere, Photoshop, After Effects)
- Studio and field production skills (grip, cameras, lights, audio, talent)
- Cinematic production gear (Sony FX3, Sony FX30, Black Magic Ursa, sometimes phones)
- Still cameras (Sony, Canon)
CBS News and Stations, brings together the power of CBS News, 28 owned television stations in 17 major U.S. markets, the CBS News Streaming Network, CBS News Streaming local platforms, local websites and , under one umbrella. CBS News and Stations is home to the nation's #1 news program 60 MINUTES, the CBS News Streaming Network, the first 24/7 digital streaming news network, the award‑winning broadcasts CBS MORNINGS, CBS SATURDAY MORNING, the CBS EVENING NEWS, CBS SUNDAY MORNING, CBS WEEKEND EVENING NEWS, 48 HOURS and FACE THE NATION WITH MARGARET BRENNAN.
CBS News and Stations provides news and information for the CBS Television Network, , CBS News Radio and podcasts, Paramount +, all digital platforms, and the CBS News Streaming Network, the premier 24/7 anchored streaming news service that is available free to everyone with access to the internet. The CBS News Streaming Network is the destination for breaking news, live events, original reporting and storytelling, and programs from CBS News and Stations' top anchors and correspondents working locally, nationally and around the globe.
CBS News' streaming services, across national and local, amassed more than 1.01 billion streams in 2021. Launched in November 2014 as CBSN, the CBS News Streaming Network is available on 30 digital platforms and apps, as well as and Paramount+. The service is available live in 91 countries. CBS News and Stations is dedicated to providing the highest quality journalism under…
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