Content Creator, Sports

USA TODAY is looking for talented journalists to join our newly reimagined audience team! If you apply, please do so directly at the link and not through Linked In. I am on the hiring committee for all, so happy to answer any questions you may have!

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Jennifer Hefty, Senior Director of Engagement Strategy

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USA TODAY is seeking a dynamic Content Creator to amplify our Sports journalism across our website, app, social platforms and newsletters, expanding its reach and deepening audience engagement.

The ideal candidate is a dynamic, personality-driven creator with deep experience in sports content creation and a strong understanding of how sports fans discover and engage with content. You are comfortable on camera and know how to build a personal connection with audiences through compelling, platform-native storytelling, particularly video, social media and newsletters.

This is not a traditional producer, social media or newsletter management role. Your primary focus will be creating distinctive content and designing a cohesive off- platform audience experience. You will work strategically across Instagram, Tik Tok, You Tube, Reddit and emerging platforms to reach younger and traditionally underserved audiences, deepen engagement and turn successful ideas into repeatable growth strategies.

This role may require working extended hours, including evenings, weekends and holidays, sometimes unexpectedly, when news requires it. This role is remote and can be based anywhere in the US, except for Alaska, Hawaii and Wyoming. If you live near one of our local newsrooms, you may have the option to use that as a base of operations.

• Curate and program the USA TODAY Sports homepage and craft app alerts to showcase timely, relevant, and high-performing content.
• Create engaging social content that reflects USA TODAY’s voice and resonates with USA TODAY Sports audiences, including video.
• Curate and/or write our USA TODAY Sports newsletters, deepening 1:1 connection with our audience.
• Partner with reporters, editors, and audience development teams to amplify coverage and identify…