Director, Programmatic Display & Video

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The Director, Programmatic Display & Video is responsible for building Groundworks’ in-house programmatic function from the ground up. This role owns the full lifecycle of bringing programmatic in-house, evaluating and selecting DSP partners, establishing data and measurement infrastructure, building out audience and targeting strategy, and scaling investment as performance is proven. The ideal candidate has done this before: built or significantly scaled a programmatic function in-house, and wants to do it again without an agency layer in between them and the platforms.

This role will lead a team over time, but leads by staying in the work.

• Lead and own the build out of programmatic media in-house, including DSP selection (e.g., The Trade Desk, DV360), seat setup, and onboarding of data and measurement integrations
• Personally build and launch campaigns directly within the DSP(s) — line items, creative setup, inventory/deal selection, and audience targeting — rather than directing an agency to do so
• Set programmatic strategy across display, video and native, and then execute against that strategy hands-on, day to day
• Own budget pacing and bid management directly within platforms, adjusting in real time based on performance rather than on a periodic review cycle
• Build and refine audience strategy using first-party data, contextual targeting, and third-party/curated segments as privacy and platform capabilities allow
• Establish measurement and attribution for programmatic — partnering with analytics
• Build a testing roadmap for creative, audience, and channel/inventory mix, and personally execute and read out those tests
• Take extreme ownership of performance — proactively identifying underperformance and making the platform-level changes needed rather than waiting for direction
• Partner with creative teams to ensure display and video assets are built and sized correctly for programmatic delivery
• Build the operational foundation (naming conventions, tagging, reporting structure, documentation) needed to scale programmatic responsibly as investment grows
• Hire, onboard, and eventually lead a small team of programmatic buyers as the function scales — while remaining hands-on in the platforms alongside them
• Represent programmatic performance, strategy, and roadmap in regular reporting to Performance Marketing leadership and cross-functional leadership
• Stay ahead of programmatic industry shifts and proactively bring relevant opportunities to the team
• It is an essential function of this job that the employee regularly and reliably reports to work on time each working day
• Perform other duties as necessary or assigned

• 7+ years of hands-on programmatic media buying experience, including direct, in-platform DSP experience
• Proven experience building or substantially scaling an in-house programmatic function, including DSP selection and onboarding
• Deep, current expertise in at least one major DSP (The Trade Desk, DV360, or similar); multi-platform experience strongly preferred
• Strong understanding of display, video, and native including deal types (PMP, programmatic guaranteed, open exchange)
• Experience with audience strategy, including first-party data activation and privacy-conscious targeting approaches
• Strong analytical skills; comfortable working directly with performance and attribution data (Excel required, SQL a plus)
• Experience…