Senior Director, Analytics

We’re partnering with a nationally recognized, award-winning marketing and analytics agency that helps leading retail and consumer brands solve complex business challenges through media excellence, strategic guidance, and actionable analytics. Backed by a strong foundation of data, this team delivers full-funnel media strategy and advanced measurement while fostering a people‑first, impact‑driven culture.

Between its work and culture, the company has been recognized more than 125 times – including being named a Best Place to Work by Inc. four times, the Dallas Business Journal three times, one of Ad Age’s Best Places to Work in 2025, a 2024 NRF Partner of the Year, and a seven‑time Inc. 5000 Fastest Growing Company. Known for its innovation and tactical excellence, the organization partners with brands such as Carhartt and Kendra Scott and operates with an AI‑enabled approach that blends technology, critical thinking, and responsible innovation.

The Senior Director, Analytics is a hands‑on media analytics leader with deep retail experience who understands how media drives revenue, margin, and growth inside a retail business. This role sits at the intersection of media measurement, retail economics, and executive decision‑making.

Media & Retail Measurement Leadership

• Lead advanced media measurement across paid search, paid social, retail media networks, CTV, and upper‑funnel channels.
• Personally design, execute, and interpret MMM, incrementality tests (geo, holdout, synthetic control), and causal analyses tied directly to retail media decisions.
• Ensure measurement approaches reflect how media actually drives revenue, profit, customer acquisition, and growth in a retail context.

Retail Business & Client Acumen

• Apply first‑hand retail experience to frame analytics in terms of business impact, not just methodological rigor.
• Translate ambiguous business questions into measurable media hypotheses aligned to merchandising, seasonality, promotions, and inventory dynamics.
• Partner directly with CMOs, growth leaders, and finance stakeholders to support real budget and strategy decisions.

Media Signal Interpretation & Decision Support

• Reconcile conflicting signals across MMM, incrementality testing, and platform‑reported performance.
• Clearly articulate which measurement signal should drive which type of decision, depending on the business question and time horizon.

Platform‑Specific Media Expertise

• Maintain deep knowledge of leading digital marketing platforms, including Google (Search & You Tube), Meta, Amazon / retail media networks, and CTV/video platforms.
• Understand how platform data limitations, attribution logic, and measurement constraints impact analysis design and interpretation.

Continuous Industry & Platform Fluency

• Stay actively plugged into changes across media platforms, privacy shifts, and measurement innovation.
• Continuously evaluate how evolving platform dynamics should influence testing strategy, MMM design, and client recommendations.

Measurement Governance & Analytical Quality

• Define and enforce standards for test design, model assumptions, validation, documentation, and analytical readouts.
• Act as a final quality gate, ensuring weak, underpowered, or misleading analyses do not reach clients.

Analyst Leadership & Development

• Lead and develop analysts through meaningful review of work—including code, models, test design, and outputs.
• Raise the overall technical and analytical quality of the team through hands‑on coaching and feedback.

Cross‑Functional Collaboration

• Work closely with media, strategy, data engineering, and client teams to ensure analytics are integrated, trusted, and actionable across the organization.

Travel Requirements

• Must be able and willing to travel between NY & Dallas offices and to client and other company meetings within the U.S., as needed.

Required Experience

• Significant experience leading media analytics in a retail or retail‑focused environment.
• Hands‑on experience running MMM, incrementality tests, and causal analyses tied to media investment decisions.
• Strong understanding of retail business dynamics and how analytics supports growth, efficiency and…