Sr. Manager, Market Research & Insights
Job in
Fort Worth, Tarrant County, Texas, 76102, USA
Listed on 2026-06-18
Listing for:
Alcon MX
Full Time
position Listed on 2026-06-18
Job specializations:
-
IT/Tech
Business Systems/ Tech Analyst, Data Science Manager, Data Analyst
Job Description & How to Apply Below
At Alcon, the Sr. Manager, Market Research & Insights (M) leads teams that deliver strategic market research and insights, driving business impact through data‑driven decisions across global initiatives.
Responsibilities- SITUATION ANALYSIS
- Mine syndicated and internal data for demand‑generating insights
- Identify growth segments (market, product, customer), Alcon vulnerabilities, competitive weaknesses
- Develop and validate data‑driven claims
- Survey landscape outside of contact lens category for relevant opportunities
- PLANNING
- Lead forecasting, performance analytics, and planning support
- Provide inputs into financial forecasts, product launches, and strategic planning (annual planning, commercial reviews)
- Bridge market performance to internal business outcomes
- MARKETING TACTICS EXECUTION
- Design and implement targeting frameworks and performance measurement strategies
- Lead segmentation and micro‑targeting initiatives to improve marketing and sales effectiveness
- Enable scalable targeting approaches adaptable to budget and strategic priorities
- TRACKING & REPORTING (Commercial Analytics & Reporting)
- Lead development and scaling of commercial dashboards, KPI frameworks, and executive reporting
- Drive adoption of self‑service analytics to improve decision speed and visibility
- Ensure consistent tracking of performance: measurement philosophy, KPI definitions, dashboard architecture
- Lead and coordinate advanced modeling efforts (attribution modeling, marketing mix optimization, other multivariate statistical models)
- DATA STRATEGY & MANAGEMENT
- Lead contact for syndicated information providers
- Identify and onboard new data sources to improve insight depth and accuracy
- Advance a multi‑source analytics ecosystem
- Improve efficiency and scalability of analytics delivery; reduce manual processes through automation and standardization
- Partner cross‑functionally to define future data strategy roadmap and explore emerging decision support tools (e.g., AI/Copilot solutions)
- CROSS‑FUNCTIONAL COLLABORATION
- Partner with Data Science, IT, and analytics stakeholders in Revenue Strategy & Operations and Sales/Commercial Operations & Global Insights & Analytics
- Represent the voice of customer and market insights across initiatives
- Align stakeholders across Brand, Channel, and Commercial teams
- Bachelor’s degree or equivalent years of directly related experience (or high school +15 yrs; Associate +11 yrs; M.S. +4 yrs; Ph.D. +3 yrs)
- Fluent reading, writing, understanding, and communication in English
- 7 years of relevant experience
Alcon is an equal opportunity employer and participates in E‑Verify. We are committed to a non‑discriminatory hiring process for all legally protected categories. Alcon also provides reasonable accommodations to individuals with disabilities. For accommodation requests, please email
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