Team Lead, Digital Content

Location
:

DFW Headquarters Building 8 (DFW-SV08)
Cities
:

Fort Worth - TX
Requisition :87156

Are you ready to explore a world of possibilities, both at work and during your time off? Join our American Airlines family, and you’ll travel the world, grow your expertise and become the best version of you. As you embark on a new journey, you’ll tackle challenges with flexibility and grace, learning new skills and advancing your career while having the time of your life.

Feel free to enrich both your personal and work life and hop on board!

The Team Lead, Digital Content is part of the Brand, Content, and Digital Team within the Global Engagement Division. You lead a small team of digital content editors to deliver consistent, high-quality content across American’s web platforms. You'll collaborate with cross-functional and international teams to enhance content operations, support platform improvements, and apply SEO best practices—all while thriving in a fast-paced, detail-oriented environment that values flexibility and problem-solving.

As noted above, this list is intended to reflect the current job but there may be additional essential functions (and certainly non-essential job functions) that are not referenced. Management will modify the job or require other tasks be performed whenever it is deemed appropriate to do so, observing, of course, any legal obligations including any collective bargaining obligations.

• Support and lead a small team of digital content editors, helping manage workload, prioritize tasks and encourage professional development
• Provide technical leadership and hands-on expertise for the CMS, ad serving technologies, internal workflow ticket system and other website touchpoints
• Collaborate with IT and Product Manager on platform upgrades and updates including planning, scheduling, communication, implementation and training
• Create business cases and functional requirements for new or enhanced CMS templates and maintain documentation and training materials
• Support content migration efforts and recommend strategies to enforce governance, guidelines and best practices
• Recommend online advertising and targeting strategies, conduct training on selected ad serving technologies and maintain internal documentation
• Apply SEO best practices to ensure content is discoverable, relevant and structured for optimal search performance
• Support the management of daily site operations by editing and publishing content using predefined templates, ensuring alignment with style guidelines, brand standards and legal/regulatory requirements
• Collaborate with international teams to deliver localized content across global sites
• Participate in an on-call rotation including weekends and late nights to publish travel alerts related to weather delays, cancellations or other operational issues

Minimum Qualifications
- Education & Prior Job Experience

• Bachelor’s degree in journalism, communications, English, information systems, digital communications or equivalent experience or training
• 3–5 years of experience coaching and mentoring team members, including handling HR-related responsibilities for direct reports
• 3–5 years of experience managing the technical aspects of a CMS and related publishing tools for a major global brand and a high-traffic or transactional website

Preferred Qualifications
- Education & Prior Job Experience

• 5+ years of experience managing CMS platforms and publishing tools, with a strong understanding of web and mobile content workflows
• Experience coaching and mentoring a geographically dispersed team of editors and translators
• Familiarity with translating and adapting content for global audiences across multiple languages and regions
• Travel industry experience or general knowledge of the airline industry

Skills, Licenses & Certifications

• Working knowledge of HTML and technical troubleshooting to resolve issues that may affect content publishing and user experience on branded sites
• Familiarity with content strategy principles and how they apply to digital publishing workflows
• Ability to manage multiple streams of work…