Performance Marketing Specialist UoP

Performance Marketing Specialist
- Employment Contract (UoP)

Currently we are looking for a Performance Marketing Specialist to be a part of our Digital Marketing Team
. Your primary focus will be on designing and executing dynamic PPC campaigns across various media platforms, leveraging your expertise to reach the right audience at the right time. Your success will directly contribute to our mission to empower hotels to maximise their occupancy rates and enhance their share of direct bookings!

• Planning, implementation and management of paid campaigns
  - Google Ads, Meta Ads.
• Creating effective strategies for our Clients - including remarketing, audience segmentation and budget optimization to achieve campaign goals.
• Regular communication with clients, providing progress updates and presenting results.
• Conducting data analysis and reporting on it using Google Looker Studio and Google Analytics 4.
• Participating in internal projects focused on improving processes, creating new products/services, or knowledge sharing.

• Previous role in digital marketing, preferably in an advertising agency or a media house (at least 1-2 years).
• Proficiency in managing campaigns on Google Ads and Meta Ads for clients.
• Very good knowledge of tools:
  Google Analytics 4, Looker Studio.
• Good understanding of customer segmentation and customer journeys.
• Client-facing experience (meetings, calls, catch ups, being in direct communication with the clients).
• Ability to digest data and turn it into tangible suggestions that can easily be understood by those without your level of expertise.
• Market and competitor research skills.