Coordinator II - Communications and Web

Coordinator II
- Communications & Web

Reports to:

Director
- Creative Communications

PC#: 22187

Grade 402

239 Days

Salary: $63,579 - $76,600

FLSA Status:
Exempt

This position plays a pivotal role in shaping the Districts online presence by overseeing content management, user experience, and the effectiveness of web strategies. The ideal candidate will have a passion for online marketing, technology, and delivering exceptional user experiences for staff, students, parents, and the community. This role requires the ability to thrive in a fast-paced, dynamic environment, developing creative solutions, building consensus, and working effectively with both technical and non-technical staff.

The Communications and Web Coordinator will play a key role in bridging communication gaps between parents, educators, and the broader community, making a significant impact on the Districts digital engagement strategy.

• Web Presence Management:
  Oversee and maintain the Districts web properties, ensuring that they are dynamic, user-friendly, and up-to-date.
• Content Management:
  Support content creation, editing, and proofreading across the Districts websites, ensuring compliance with web standards, branding, and style guidelines.
• Engagement Strategies:
  Develop and implement strategies to improve parent involvement through online platforms, including the Districts Parent Portal.
• Training and Support:
  Provide technical and content support to Campus Web Managers and Web Content Editors across over 130 campus websites.
• Collaboration:
  
  Work with various departments to create websites that effectively inform and engage target audiences.
• Technical Maintenance:
  Address and resolve technical issues such as broken links and bugs; ensure websites are mobile-friendly and optimized for search engines.
• Metrics and Reporting:
  Track website performance metrics, analyze data, and make recommendations for continuous improvement.
• Backup Administration:
  Serve as a backup administrator for the Districts Parent Link call-out system, including recording messages to parents.

• Performs preventive maintenance on tools and equipment and ensures equipment is in safe operating condition.
• Follows established safety procedures and techniques to perform job duties including lifting and climbing; operates tools and equipment according to established safety procedures.
• Corrects unsafe conditions in work area and promptly reports any conditions that are not immediately correctable to supervisor.

• None.

• All Fort Worth ISD employees must maintain a commitment to the Districts mission, vision, and strategic goals.
• Exhibits high professionalism, standards of conduct and work ethic.
• Demonstrates high quality customer service; builds rapport/relationship with the consumer.
• Demonstrates cultural competence in interactions with others; is respectful of co-workers; communicates and acts as a team player; promotes teamwork; responds and acts appropriately in confrontational situations.

• Performs all job-related duties as assigned and in accordance to the Board rules, policies and regulations. All employees are expected to comply with lawful directives in rare situations driven by need where a team effort is required.

• Advanced knowledge of HTML and basic skills in Adobe Photoshop, Acrobat, and Premiere.
• Strong strategic thinking, problem-solving skills, and the ability to manage multiple projects and websites.
• Proficiency in Google Workspace and Microsoft 365.
• Excellent communication skills, particularly in explaining technical concepts to non-technical staff.
• Ability to work under tight deadlines and manage competing priorities.
• Experience with web analytics tools and data-driven decision-making.
• Experience with web graphics and a strong understanding of web protocols and standards.
• Ability to work collaboratively with creative, communication, and technical teams.
• Experience in managing large-scale web projects across multiple departments or schools.

• Travels to school district buildings and professional meetings as required.

• Tools/Equipment Used:
  Standard office equipment, including computer and peripherals.
• Posture:
  Prolonged sitting and standing; occasional stooping, squatting, kneeling, bending, pushing/pulling, and twisting.
• Motion:
  Frequent repetitive hand motions, including keyboarding and use of mouse;…