Marketing Manager

Overview

Ranchbot is seeking a Marketing Manager to join an exciting start-up and an exceptional team.

Title:

Marketing Manager

Location:

Fort Worth, Texas, USA

Position Type:
Full-Time Permanent

Reports To:

CEO

Date:
January 2026

Company Description

Ranchbot is a fast-scaling Agritech company leading the evolution of agricultural technology.

Combined with its strong go-to-market strategy, commitment to customer service, and unique intellectual property, Ranchbot is helping ranchers rethink how they manage their water ecosystems and related infrastructure, and is enhancing productivity, profitability, and sustainability in American agribusinesses.

Ranchbot’s award-winning technology is designed to be installed quickly by the customer without technical support and is made in Dallas, Texas. Its monitors work anywhere in the world by using leading satellite networks or, if available, connect to local cellular networks. The monitors’ real-time alerts instantly inform a customer of water level trends, changes, and issues via SMS, email, and/or the Ranchbot cloud dashboard.

Ranchbot’s core focus is on water for Livestock and has high adoption in cattle and sheep grazing activities across the states. It is now expanding its core water monitoring offering to include a range of its own and third-party technologies, including sensors for Rainfall, Flow, Pressure, Cameras, Pump Control, Trough monitors, and more.

The company’s software platform, My Ranchbot, gathers data from its on-ranch monitors and converts it into actionable insights that inform better ranch management decisions and actively engage customers to improve asset and resource utilization.

Role Description

Essential: Ag-tech experience, ranch/farm lifestyle background, or a relevant degree in Agricultural Business, Ag Communications, or a related field.

We are seeking a hands-on Marketing Manager who thrives in a fast-paced, ever-evolving scale-up environment. This role is central to Ranchbot’s U.S. marketing efforts, defining and leading integrated brand strategy and campaigns across traditional (OOH, experiential events, PR), digital (social, SEO, email), and omnichannel tactics—demonstrating resilience through proven startup pivots.

The right fit is a self-starting leader with a well-rounded background: 6+ years in growth-stage marketing (agritech ideal), including 3+ years owning paid and earned media strategy and mix, GTM launches, budgets, and campaigns from ideation through ROI under resource constraints. Brings proven team leadership and an assertive communication style that translates feedback with urgency and clarity, holding the team accountable while fostering momentum and results.

Working closely with the marketing team, PR partners, and external agencies, you will oversee the execution of content strategies and campaigns that engage audiences, support the sales team (BDMs), and amplify Ranchbot's brand. You will analyze data and track key metrics to inform decisions—delivering measurable results through hands-on oversight and performance reporting.

Key Responsibilities

• Integrated Campaign Leadership: Define, budget, execute full-funnel campaigns; oversee digital planning/execution for awareness/lead gen; track/report performance (engagement/reach/ROI); balance short-term wins with long-term growth.
• Brand Strategy & Content: Tailor rancher-centric (and other persona) narratives leveraging lifestyle insight; enforce on-brand consistency across channels; oversee content development (write/edit blogs, newsletters, website, collateral); guide creative across teams/agencies.
• Social Media & PR Leadership: Oversee social strategies, PR/comms from concept to post analysis; analyze data to optimize performance.
• Media Mix Optimization: Pioneer traditional (OOH, experiential events, PR)/digital /paid-earned channel integration for lead gen/awareness; align with sales/product GTM.
• Revenue Marketing & Budget Oversight: Apply revenue marketing principles to manage budgets, analyze performance, run A/B tests, and pivot under constraints to optimize ROI.
• Team Collaboration & Leadership: Lead by example as a hands-on manager—working alongside the team on key…