Director of SONIC S..L.E.S. Alliance

Job Summary

The Director of SONIC S.A.L.E.S. Alliance for the TCU Neeley School of Business Sales Center will lead the strategic implementation and coordination of the Sonic Alliance for Leadership Excellence in Sales initiative. Serving as TCU's central hub, this role manages relationships with consortium partner universities (NC State, Schreiner University, and a West Coast partner), oversees sales curriculum development and standardization, and serves as the primary liaison with Sonic Automotive.

The Director is responsible for expanding access to sales education nationwide while maintaining program excellence, coordinating resources across institutions, and ensuring alignment with donor objectives and stakeholder expectations.

Duties and

Essential Job Functions:

• Coordinates and manages relationships with consortium partner universities, including North Carolina State University (NC State), Schreiner University, and the designated West Coast university partner.
• Facilitates regular communication, collaboration meetings, and knowledge-sharing sessions among consortium members to ensure program consistency and quality.
• Provides ongoing support and guidance to partner institutions in establishing or enhancing their sales education programs modeled after TCU's framework.
• Conducts site visits and virtual check-ins with partner universities to assess program progress, address challenges, and identify best practices.

• Oversees the development, refinement, and standardization of sales curriculum across the consortium, ensuring alignment with industry needs and academic rigor.
• Collaborates with faculty members at TCU and partner institutions to create, test, and implement innovative teaching methodologies and course materials.
• Coordinates necessary resources at the TCU Sales Center to support consortium initiatives, including faculty expertise, technology platforms, training materials, and administrative support.

• Serves as the primary point of contact for Sonic Automotive representatives, providing regular updates on program progress, outcomes, and impact.
• Cultivates and maintains strong relationships with corporate sponsors, ensuring their vision and objectives are integrated into program delivery.

• Establishes and monitors key performance indicators (KPIs) to measure program success, student outcomes, and return on investment for stakeholders.
• Ensures all program activities comply with university policies, donor agreements, accreditation standards, and applicable regulations.
• Performs other duties as assigned.

• Bachelor's degree
• 5+ years of professional sales experience (corporate sales, B2B sales, sales leadership, or sales training/enablement roles)
• 3+ years of experience in sales curriculum development, sales training program design, or sales education
• 3+ years of progressive experience in program management, administration, or leadership roles including experience managing multi-institutional partnerships, consortiums, or collaborative programs
• Experience working with corporate partners, sponsors, or external stakeholders

• Master's degree (MBA, M.Ed., or related field)
• 8+ years of professional sales experience with demonstrated career progression
• 5+ years of experience creating and implementing sales curriculum or training programs
• Experience in higher education administration or academic program management
• Experience managing sales teams or leading sales organizations
• Experience working with grant‑funded or endowed programs, including donor relations and stewardship
• Experience with consortium models or multi‑university collaborative initiatives

• None

• Knowledge of educational technology and innovative teaching methodologies
• Professional sales certifications or credentials

• Knowledge of professional…