National Student Recruitment and Enrollment Manager

National Student Recruitment and Enrollment Manager

Mission:
The National Student Recruitment and Enrollment Manager contributes to the annual student enrollment cycle that starts with recruitment and ends with 100% enrollment on the first day of school. As a national staff member, they will support and coach their assigned region’s Student Enrollment Coordinator (SECs), who are campus-based staff members that report to the Assistant Principal of Operations (APOs) in charge of acquiring, nurturing, and converting prospective applicants into enrolled students.

They will also lead regional SEC tactical calls, APO partnerships, field management, and accountability tactics to drive SECs to meet their ambitious enrollment goals. The National Student Recruitment and Enrollment Manager reports directly to the Director of Enrollment and is part of the national team participating in all national operating mechanisms and assists other regions as determined by the national team.

They are also part of all HQ enrollment initiatives and carry out other assigned HQ duties in the benefit of all regions.

Supervisory Responsibilities:

Dotted line supervision of Regional Student and Enrollment Managers and Campus Student Enrollment coordinators

Location:

This is a full-time on-site position based in Texas, with preference given to candidates who live in Austin, El Paso, Houston, Permian Basin (Midland/Odessa), Rio Grande Valley, San Antonio, and Tarrant County (Fort Worth), or who are willing to relocate.

Travel Expectations:

Must be willing to travel by plane or car to conduct weekly campus visits and support in their assigned regions or across regions. Travel average 50% of the time with peak seasons at 60%

What You'll Do – Accountabilities

Essential Duties:

• Coach and support assigned regional Student Recruitment and Enrollment Managers & Student Enrollment Coordinators (SECs) through data-driven coaching, field visits, and tactical calls to strengthen recruitment execution, applicant nurturing, and conversion strategies.
• Lead and manage national recruitment and enrollment initiatives, ensuring alignment between national strategy and regional execution to drive applicant acquisition, re-registration, and registration completion.
• Partner with APOs, RDO's and regional enrollment teams to ensure consistent implementation of IDEA's enrollment systems, compliance standards, and family engagement strategies across all campuses.
• Analyze regional and national enrollment data to identify trends, opportunities, and risks, and implement targeted interventions that improve applicant-to-enrollment conversion rates and overall recruitment effectiveness.
• Codify and share best practices across regions by developing tools, systems, and resources that strengthen campus-level execution and ensure consistency in enrollment practices.
• Design and deliver professional development and training sessions for regional and campus staff, focusing on recruitment tactics, customer service, applicant nurturing, and audit readiness.
• Collaborate with the Marketing, Operations, and National Enrollment teams to plan and execute national campaigns, large-scale recruitment events, and cross-functional initiatives that enhance IDEA's family experience and brand presence.

Additional

Duties and Responsibilities:

• Contribute national insight and recommendations to inform strategy, improve systems, and enhance tools used across all regions.
• Provide support during key enrollment milestones such as lottery, re-registration, and registration, ensuring smooth execution and high family satisfaction.
• Serve as a national liaison between HQ and regional teams to ensure clear communication, alignment, and accountability on goals and initiatives.
• Participate in national and regional enrollment events, professional development sessions, and working groups to strengthen team collaboration and operational consistency.
• Work a non-traditional school schedule aligned with a sales and recruitment model, which includes working on weekends to support Student Enrollment Coordinators who operate Tuesday through Saturday, with a corresponding day off during the week.
• Other duties as assigned…