Assistant Dean of Strategic Enrollment Management

Assistant Dean of Strategic Enrollment Management

Texas Christian University

This Assistant Dean of Strategic Enrollment Management provides strategic leadership for enrollment planning, recruitment, admissions, CRM management, enrollment analytics, and market intelligence. The Assistant Dean oversees the systems, processes, and personnel that support enrollment success and serves as the institution's primary strategist for understanding, forecasting, and influencing enrollment outcomes.

The Assistant Dean serves as Brite's primary strategist for enrollment planning, analytics, and enrollment operations, advancing the institution's ability to understand, forecast, and influence enrollment outcomes through data-informed decision making, market intelligence, and strategic enrollment planning.

As a member of the Dean's leadership team, the Assistant Dean partners closely with faculty and administrative leaders to develop an integrated approach to recruitment, enrollment, student persistence, and degree completion. The position serves as Brite's primary strategist for enrollment planning and analytics while overseeing operational systems and personnel that support those goals.

• Develops and implements a comprehensive enrollment strategy aligned with institutional mission, academic priorities, and long-term sustainability goals.
• Accountable for achieving institutional enrollment goals and contributing to retention and student success outcomes through strategic planning, analytics, assessment, and cross-functional collaboration.
• Builds and maintains predictive enrollment models and forecasts at institutional, programmatic, and cohort levels, incorporating scenario planning to inform budgeting, staffing, curriculum planning, and strategic initiatives.
• Establishes and oversees an institutional enrollment intelligence framework that identifies leading indicators, emerging trends, risks, and opportunities across the enrollment pipeline.
• Monitors emerging demographic, technological, ecclesial, and higher education trends to identify opportunities for new programs, markets, modalities, and recruitment strategies.
• Assesses enrollment opportunities across residential, hybrid, and online educational modalities and develop strategies responsive to changing learner preferences.
• Defines, monitors, and communicates key performance indicators related to recruitment, admissions, yield, persistence, discount rate, and student success.
• Designs and maintains dashboards and reporting systems that translate complex data into actionable insights for faculty, senior leadership, and governing bodies.
• Conducts market research, demographic analysis, and peer benchmarking to identify emerging opportunities, program viability considerations, modality preferences, and new student constituencies.
• Recommends enrollment-related resource allocation, staffing models, technology investments, and strategic initiatives based on enrollment forecasts and institutional priorities.
• Prepares enrollment data and narrative for accreditation reporting, institutional self-study, and for grant proposals and reports as requested.

• Provides strategic oversight of admissions and recruitment operations through the supervision of admissions staff, ensuring that operational practices, recruitment activities, and enrollment outcomes align with institutional goals.
• Leads the application review processes, faculty admissions committee procedures, decision protocols, and communication strategies.
• Ensures a consistent, mission-aligned, and student-centered admissions experience throughout the recruitment and enrollment cycle.
• Serves as functional owner and strategic administrator of the CRM (currently Slate), including architecture, workflow design, communication series automation, data integrity, reporting, and integration with the student information system.
• Develops, documents, and continuously improve admissions policies, procedures, and operational workflows to ensure efficiency, accountability, and continuity.
• Ensures compliance with institutional policies, accreditation standards, federal regulations, and best practices governing admissions and enrollment management.

• Collaborates with institutional leadership to develop strategic scholarship and financial aid models that advance enrollment goals while supporting institutional…