Brand Manager - HealthLeaders Exchange

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Brand Manager - Health Leaders Exchange

Arrowfly is seeking an experienced Health Leaders Exchange Brand Manager to lead the strategy, growth, and performance of the Health Leaders Exchange platform. Health Leaders Exchanges bring together carefully selected healthcare executives for intimate, peer-to-peer conversations around the industry's most important leadership challenges. Those relationships continue throughout the year through The Exchange Network (TEN), our private digital community for senior healthcare leaders.

The Exchange Brand Manager will own this combined experience, connecting in-person Exchanges with year-round community engagement, executive programming, peer networking, research, intelligence tools, advisory boards, and sponsor relationships. This is a cross-functional leadership role focused on growing the community, improving engagement, aligning teams, and creating an exceptional member and sponsor experience year-round.

• Own the overall strategy and operating model for the Health Leaders Exchange platform.
• Create a seamless experience between live Exchanges and The Exchange Network.
• Shape Exchange formats, executive themes, programming, and member experiences.
• Develop a year-round engagement strategy for TEN.
• Establish consistent planning and execution processes across the portfolio.
• Identify opportunities to improve and expand the Exchange community.

• Build and retain a highly engaged community of healthcare C‑suite and senior executives.
• Partner with recruitment, audience, editorial, and marketing teams to grow qualified membership.
• Define priority executives, organizations, and market segments.
• Monitor recruitment performance and identify gaps.
• Increase repeat Exchange attendance and member retention.
• Build engagement between events through discussions, peer connections, research, virtual programs, and other community experiences.

• Own the strategy for keeping The Exchange Network active, useful, and differentiated throughout the year.
• Develop a regular cadence of executive discussions, questions, insights, and community activity.
• Bring timely healthcare leadership topics into the network.
• Continue conversations that begin at live Exchanges.
• Encourage member‑to‑member interaction and peer problem solving.
• Work with editorial to connect community discussions to Health Leaders content and research.
• Promote use of TEN resources including peer matching, discussion forums, healthcare intelligence, community calls, and curated content.
• Identify highly engaged members and potential community leaders.
• Track participation, engagement, and retention.

• Partner with Health Leaders editorial leadership and Exchange members to develop highly relevant programming.
• Translate member feedback, advisory board input, research, and market trends into agenda recommendations.
• Help lead the Exchange advisory board process.
• Use member discussions and surveys to identify emerging leadership priorities.
• Develop round tables and other peer‑driven formats.
• Bring important TEN conversations into live Exchanges and continue Exchange discussions online afterward.
• Member Experience
• Own the overall member journey across both the in‑person and digital community.

• Serve as the central coordination point across editorial, events, recruitment, audience development, marketing, sales, operations, and leadership.
• Establish responsibilities, timelines, and handoffs.
• Lead cross‑functional Exchange planning.
• Identify risks and execution gaps.
• Ensure teams remain aligned around shared goals.
• Create repeatable pre‑event, post‑event, and year‑round community processes.
• Use performance…