Loyalty Marketing Manager
Job in
Fort Worth, Tarrant County, Texas, 76102, USA
Listed on 2026-02-06
Listing for:
Insight Global
Full Time
position Listed on 2026-02-06
Job specializations:
-
Marketing / Advertising / PR
Digital Marketing, Marketing Manager, Marketing Communications, Social Media Marketing
Job Description & How to Apply Below
Salary: $111,000 to $120,000 + 10% bonus
Day to Day- Lead daily execution of loyalty program operations—including promotional setup, legal compliance, customer service, digital platforms, and training.
- Collaborate with store operations to enhance implementation at the retail level.
- Develop and manage bi-monthly sales plan offers, loyalty-driven promotions, and rewards catalog selections.
- Oversee the employee loyalty tier with tailored offers and communications.
- Manage email marketing campaigns—copywriting, content creation, and database segmentation.
- Partner with category managers and vendors to drive program support and promotional tie-ins.
- Integrate loyalty efforts with social media to drive acquisition.
- Analyze program performance and customer data to refine segmentation, optimize campaigns, and maximize ROI.
- Conduct store visits (~10% travel) to ensure strong program execution.
- Support marketing initiatives to promote loyalty across in-store and media channels.
- Track competitive trends and implement best-in-class loyalty strategies.
- Use insights and RFM analysis to create targeted communications and engagement strategies.
- 5+ years in B2C/B2B marketing or advertising.
- 5+ years in CRM/loyalty marketing and/or database analysis preferred.
- Strong analytical skills and proficiency with BI tools and Excel.
- Data-driven decision-maker with a solid understanding of marketing principles.
- Bachelor’s degree in marketing, business, or relative experience
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