Marketing Coordinator

Overview

Ranch bot is seeking a Marketing Coordinator to become part of an exciting start-up business and exceptional team.

Location:

Fort Worth, Texas, USA

Position Type:
Full-Time Permanent

Reports To:

Marketing Manager

Date: TBD

Company Description

Ranchbot is a fast-scaling Agritech company leading the evolution of agricultural technology.

Combined with its strong go-to-market strategy, commitment to customer service, and unique intellectual property, Ranchbot is helping ranchers rethink how they manage their water ecosystems and related infrastructure, and is enhancing productivity, profitability, and sustainability in American agribusinesses.

Ranchbot’s award-winning technology is designed to be installed quickly by the customer without

technical support and is made in Richardson, Texas. Its monitors work anywhere in the world by using

leading satellite networks or, if available, connect to local cellular networks. The monitors’ real-time alerts instantly inform a customer of water level trends, changes, and issues via SMS, email, and/or the Ranchbot cloud dashboard.

Ranchbot’s core focus is on water for Livestock and has high adoption in cattle and sheep grazing

activities across the states. It is now expanding its core water monitoring offering to include a range of

its own and third-party technologies, including sensors for Rainfall, Flow, Pressure, Cameras, Pump

Control, Trough monitors, and more.

The company’s software platform, My Ranchbot, gathers data from its on-ranch monitors and converts it into actionable insights that inform better ranch management decisions and actively engage customers to improve asset and resource utilization.

We are seeking a Marketing Coordinator who thrives in a fast-paced, scale-up environment and is eager to master all facets of marketing through hands-on work. This role spans social media, content, campaign coordination, analytics, and CRM operations — giving you broad exposure to how marketing drives growth in an AgTech startup. You'll have the opportunity to shape the marketing function, not just execute it.

We value innovative thinking, a willingness to challenge the status quo, and the proactive contribution of new ideas. Whether it's testing a new campaign tactic, streamlining a process, or identifying an untapped channel, you'll have the autonomy to experiment and drive impact. To be successful in this role, you excel at organization, are detail-oriented with strong communication skills, balance the day-to-day rigor with creative problem-solving, and have a genuine curiosity to learn, grow, and make your mark on a scaling company.

• Social Media Management & Engagement – Plan and schedule engaging content across Ranchbot’s social platforms. Actively engage with customers, respond to comments/messages, and foster community conversations. Manage event-related posts on social media before, during, and after events to maximize visibility and engagement.
• Content Development – Write and edit content for blogs, newsletters, website updates, and marketing collateral. Ensure brand voice and messaging remain consistent across all channels.
• Campaign Operations & Coordination – Coordinate cross-channel campaign timelines (email, web, events, social, paid), including briefs, asset tracking, quality assurance, and post-campaign wrap-ups. Own campaign calendars and ensure timely delivery of assets across marketing and sales touchpoints. Build and maintain campaign project documentation, including status updates, timelines, and stakeholder communications.
• Analytics, Reporting & Performance Tracking – Track campaign performance using tools such as GA, social analytics platforms, email marketing software, and other tools. Provide regular reports and actionable insights to the marketing and sales team on engagement, reach, lead quality, and conversion metrics. Support A/B tests and experiments to continuously improve engagement, click-through rates, and overall results. Assist with CRM and marketing database management, including contact updates, list segmentation, and campaign tagging.
  
  Coordinate with Marketing lead and sales team on lead…