Referral Outreach Marketing Manager

Overview

Remote Position - Dallas/Fort Worth (DFW)

Referral Outreach Marketing Manager

The Referral Outreach Marketing Manager for greater Dallas-Fort Worth is responsible for maintaining and building outside referral relationships with dentists, pediatricians, schools, community organizations and other potential referral sources to grow new patient counts and the overall success of referral marketing in the greater DFW area. The Referral Outreach Marketing Manager serves as a subject matter expert, maintains close relationships with the corporate Marketing team, Regional Director of Operations, Operations Managers, and internal dental staff within the region.

The Referral Outreach Marketing Manager visits multiple locations daily, engages in face-to-face meetings, presentations and networking events and utilizes a CRM system to log and track performance, ultimately driving new patients. Responsible for providing collateral and promotional items to referring offices, organizing luncheons for doctor/staff introductions, and communicating with internal teams. Organizes and supports community events and partnerships. Takes photos and generates engaging content for social media pages for individual practices.

This support is crucial to the delivery of the company s mission of helping children achieve a lifetime of great oral health.

Monday - Friday / Occasional Weekends, Hours Variable

• Three (3) years in marketing or sales, with 1+ years in field marketing and/or dental experience, preferred.
• Excellent skills in self-starting, organization, communicating, problem solving.
• Experience in the fields of dentistry, health care, and/or business development.

• Remote position based in DFW
• Local travel required
• Personal vehicle is main transport
• Ability to lift 50 pounds
• Occasional weekends, to support local events
• Occasional out of town travel, may be required

• Critical thinking. Ability to make strategic decisions within assigned scope of authority.
• Ability to manage budget and expenses. Strong business acumen.
• Ability to support and effectively collaborate with other departments to achieve results.
• Ability to plan ahead, and to prioritize and coordinate activities, services, schedules or programs.
• Ability to plan, assess, communicate, and develop referral marketing strategies.
• High level of energy, adaptability, and pleasant and professional demeanor.

• Travel to various offices daily to ensure continuity of referral support for affiliated doctors (Approx. 85% of time spent in the field).
• Must own vehicle for travel, and mileage will be reimbursed.
• Communicate and collaborate with office staff and management for prioritization, planning, decision making, delegation, problem-solving, and conflict management when needed.
• Develop trust and positive relationships with referring doctors, referred patients, supported doctors and staff.
• Adapt and effectively communicate office changes when needed.
• Focus on quickly understanding the needs of any given office and build strong relationships with RDOs and Operations Managers throughout the region.
• Strategize beneficial school and community partnerships and promote practices at local events.
• Regularly create organic social media posts including photographs, videos and captions for each office/brand in region.
• Implement and continuously improve best practice procedures including but not limited to referral and patient relations/satisfaction and practice reputation.
• Utilize marketing tools and CRM to track interactions, manage accounts, identify potential contacts and follow up on leads. Maintain accurate and up-to-date records of customer interactions and progress towards goals.
• Build a culture of excellence, engagement and compliance.
• Ensure compliance with applicable government laws, rules, regulations, and Company policies and procedures.
• Complete all company mandatory modules and job-specific training in the specified time frame.
• Perform additional duties as assigned.

This job description reflects management s assignment of essential functions. It does not prescribe or restrict the tasks that may be assigned. Nothing in this job description restricts management s right to assign or reassign duties and responsibilities to this job at any time