Marketing Manager

The Marketing Team creates brand awareness and generates client leads through a variety of customer acquisition strategies, driving all revenue goals for the company.

The Marketing Manager is responsible for developing content that supports the company’s lead generation, customer acquisition, recruiting, and other marketing goals across social media and other marketing channels for their assigned market(s). This role is designed for someone who is a hands‑on creative with strong copywriting and content creation skills. The Marketing Manager is a localized, in‑market role that has full ownership over their markets results and will develop content for their assigned market’s marketing channels including the website, blogs, social media, ads, email marketing and more.

This role will work closely with all marketing team members as well as department leaders to ensure content is developed effectively while maintaining brand standards.

• Operations:
  • Maintain Content Calendars, in collaboration with the Marketing Team, to focus heavily on growing our organic brand, support the lead generation efforts, and maintain a healthy cost per lead in all markets.
  • Create, execute, analyze and manage a variety of marketing initiatives for platforms of the assigned market:
    • Generate leads through social media, email marketing, and other marketing efforts.
    • Be agile and adjust posting strategies based on current business needs.
    • Convey the brand “voice” through copywriting while maintaining brand guidelines.
    • Work with Influencers and partners to post content for brand awareness campaigns.
    • Manage and update website content including leases, listings, and blogs
    • Support digital advertisement efforts
    • Email marketing newsletters, promotions, announcements, etc.
    • Employer‑brand and recruiting content
  • Support new marketing initiatives, often trialing out new platforms or programs to determine viability and success.
  • Be the social media point of contact and social media audience subject matter expert
• Cross‑Department
  
  Collaboration:
  • Work closely with your local market partners to promote key properties and post the best apartment content.
  • Collaborate with and support cross‑departmental teams to promote our local brand to customers and future clients (properties) with educational market insights, recruiting campaigns, and culture content.
  • Communicate regularly with team leadership around platform performance, cross‑departmental communications, reporting, and other escalations or feedback.
• Strategy:
  • Developing content governance guidelines for tone, style, and voice of all content, and ensuring they are followed.
  • Developing editorial strategy, so content is consistent across all delivery platforms.
  • Owns and executes the overall blog content strategy and content calendar.
  • Periodically audit content across platforms and departments to ensure brand consistency, in collaboration with the Marketing Strategist and PMO Team.
• Create periodical reports of department, team, functional and/or market insights.
• Plan and participate in company‑promoted events - collecting assets and promoting internally and externally as needed.
• Participate in local city and team meetings, generating new ideas and executing based on your market needs.
• Assist with efforts in other markets, as needed.
• Identify opportunities to partner with creative team members to develop marketing collateral / campaigns across marketing channels.
• Participate in conceptual brainstorming to solve business problems, generate new ideas, and improve creative quality.
• All other duties as assigned.

• None

• High School Diploma or equivalent is required
• Associates or Bachelor’s Degree in marketing, communications, art or related field is preferred
• 2+ years of marketing or sales experience
• Experience developing content across multiple digital platforms is ideal
• Experience with new trending social media content is ideal
• Experience in inbound marketing
• Experience in short‑form copywriting for social media captions and display advertising
• Experience in long‑form copywriting and SEO for website blogs, email marketing, and other types…