Events and Programs Specialist

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Events and Programs Specialist Apply remote type Remote locations United States of America - Remote time type Full time posted on Posted 5 Days Ago job requisition  R055
POSITION SUMMARY
We are seeking an Events and Program Specialist to support the execution of marketing initiatives that drive awareness, engagement, and demand for Veritone’s core solutions in the global Public Sector. This role is ideal for a creative, proactive, and detail-oriented marketer with 2-4 years of experience, who is eager to take ownership of projects, and contribute to the success of a fast-growing team.
As a key member of the Public Sector marketing team, you will focus on the planning and execution of in-person and digital events, as well as supporting demand generation programs. This role requires someone who can manage logistics, help create engaging event experiences, and contribute to the overall growth of the business in core markets.
WHAT YOU'LL DO

• Event Management

  • Manage the list and execution of 60+ public sector in-person trade shows and conferences throughout the year.

  • Ensure all deadlines for exhibition paperwork, materials, travel plans, and post-event reporting are adhered to.

  • Work closely with the marketing and sales teams to identify opportunities to increase the quality of our event presence and present to team leadership.

  • Manage the post-event process of lead upload, distribution, and follow-up communications for all managed programs.

• Digital Events & Programs

  • Help create and manage new digital events series and programs to drive new leads and revenue, as well as account expansion.

• Field Marketing Programs

  • Help ideate and create new in-person field marketing programs to drive increased brand awareness and new business.

  • Manage in-person lunch and learn event planning as well as executive-level engagements for Public Sector leadership.

• Demand Generation Support

  • Assist in the execution and support of other demand generation programs for the growth of the Public Sector business unit across the US and key international regions.

• Reporting and KPIs for Events

  • Help develop measurement frameworks to understand the efficacy of Veritone Public Sector’s in-person and digital events channels.

  • Work across teams to ensure that processes to capture data around event KPIs are clear and consistent.

Example Work Deliverables

• Project plan for 60+ in-person trade shows and conferences, including vendor selection, contract deadline dates, and on-site execution tasks.

• Develop a comprehensive plan for a new digital event series, including content strategy, speaker recruitment, and promotion plan.

• Create marketing materials, including brochures, presentations, and booth displays, for trade shows and conferences.

• Coordinate with sales teams to ensure effective lead capture and follow-up at events.

• Track and analyze event performance metrics, such as attendance, lead generation, and ROI, and provide recommendations for future events.

Travel Requirements

• 25-40% Travel expected (US only)

• 2-4 years of experience in marketing, preferably in B2B, SaaS, or public sector industries.

• Strong organizational and project management skills, with the ability to manage multiple events and programs simultaneously.

• Experience in planning and executing both in-person and digital events.

• Creativity in developing engaging event concepts and programs.

• Ability to work independently and as part of a team.

• Excellent attention to detail.

• Strong interpersonal and communication skills.

• Familiarity with marketing automation tools (e.g., Hub Spot, Marketo, Pardot) and CRM platforms (e.g., Salesforce, Microsoft Dynamics) is a plus.

• Basic understanding of digital marketing channels.

• Highly organized and strongly self-motivated

• A competitive compensation package

• Employe Stock Purchase Plan (ESPP)

• Remote first + Hybrid workplace

• VERI Communities (Affinity Groups) & Belonging

• Empowerment to build your career journey at Veritone

• Flexible (Paid) Time Off

• Benefits Program: medical, dental, vision, 401K matching, and more!

• Mental health awareness and support

• An opportunity to be a part of the next big thing in artificial…