Marketing and Communications Specialist

The Marketing Communication Specialist contributes to the success of the Marketing and Communications department by contributing to and implementing email campaigns; writing for the university website, blogs and news content; and generally providing writing and support to the Marketing and Communications department.

The Marketing Communication Specialist supports a targeted web SEO / GEO strategy and helps produce content accordingly; ensures that email communications and web content are optimized for key conversions and follow rules of grammar, AP Style, visual design and quality assurance.

Supervised by Assistant Director of Marketing & Content Development

After 180 days of successful employment, this position is potentially a hybrid position (three days/week in office). Schedule established by supervisor.

• Writes and publishes web copy that implements key word optimization for txwes.edu.
• With supervisor and Director, Digital Media, research potential blog topics that align with the university’s SEO strategy, then writes agreed-upon blog posts for txwes.edu blog.
• Helps manage the review, editing, and approval of blog posts written by agency partners.
• With supervisor and Director, Digital Media, maintains and implements both on-page and off-page SEO efforts.
• Monitors, edits and corrects site content for accuracy, editorial style guidelines (including AP Style) and rules of grammar.

• Assist the Senior Marketing Manager to write and implement strategic marketing emails in the Slate CRM, ensuring mobile-friendly templates.
• Ensures that the needed web content is in place to support marketing emails.
• Understands the admission funnel of each program, including graduate and undergraduate programs, to optimize communication for the target audience.

• Support marketing and communications team projects such as: website updates, creative brainstorms, survey creations, copy writing, media communications, etc. Performs other related duties and projects as assigned.
• Supports creative copy writing efforts of the office of Marketing and Communications including: website content, commercials, email, magazine articles, press releases and digital marketing copy that focus on key conversions and enforces brand identity.

A Bachelor’s degree from an accredited college with major course work in marketing or a related field.

• Approximately 1 to 2 years of experience with content management systems ( CMS ) and Customer Relationship Management ( CRM ) systems.
• Familiarity with the development of effective SEO strategies.
• Demonstrated understanding of search engine optimization ( SEO ), search engine marketing ( SEM ), and email marketing email best practices.
• Familiarity with Google Keyword Planner.
• Experience with copywriting for digital platforms and editing for grammar, spelling and punctuation accuracy, including AP style.
• Written, verbal, analytical, and organizational skills.
• Working under tight deadlines and bringing strong attention to detail.
• Professional copy editing and proofreading.
• Experience proofreading for website branding standards (fonts, spacing, padding. etc.).
• Experience in managing a workload including multiple projects and production schedules required.

• Understanding of SEO fundamentals
• Digital copywriting ability
• Ability to write long-form copy for blog posts and website news articles.
• Understanding of CMS , website technology, and email marketing platforms
• Knowledge of Associated Press (AP) style guidelines.
• Understanding of the tools provided by our CMS system and their limitations