Digital Marketing & Growth Specialist (CIV

Digital Marketing & Growth Specialist

Civitas Senior Living is seeking a hands-on Digital Marketing & Growth Specialist to help drive qualified inquiries, visits, deposits, move-ins, and occupancy across our portfolio of senior living communities. This role will manage and optimize the full digital marketing funnel — from paid advertising and website performance to lead nurturing, marketing automation, attribution, and conversion reporting. The ideal candidate is both strategic and execution-focused, with the ability to translate data into clear actions and measurable results.

This is not a strategy-only or reporting-only role. We are looking for someone who is comfortable working directly inside digital advertising platforms, websites, CRM systems, analytics tools, and marketing automation platforms.

Key Responsibilities

• Build, launch, manage, and optimize paid advertising campaigns across Google, Meta, and other relevant platforms.
• Monitor campaign performance, lead quality, cost per inquiry, conversion rates, move-ins, revenue, and return on advertising spend.
• Manage paid search strategy, including keyword targeting, audience segmentation, budgets, bidding, and campaign structure.
• Develop and optimize landing pages, forms, calls to action, and digital conversion paths.
• Support website management, SEO, local search visibility, and ongoing content optimization.
• Create and manage email marketing, lead-nurture, remarketing, and re-engagement campaigns.
• Partner with Sales and Operations to improve speed to lead, inquiry follow-up, CRM utilization, and funnel conversion.
• Analyze performance across inquiries, visits, deposits, move-ins, occupancy, and revenue.
• Develop creative briefs and provide direction to designers, developers, videographers, agencies, and content creators.
• Test advertising messages, audience strategies, creative concepts, offers, and landing pages.
• Build dashboards and reports that clearly communicate results, opportunities, and recommended actions.
• Improve campaign attribution, call tracking, and the connection between marketing activity and occupancy results.
• Identify emerging digital trends, platforms, and technologies that can improve performance and efficiency.
• Use AI tools to improve campaign analysis, content creation, lead response, personalization, reporting, and workflow automation.
• Manage multiple communities, campaigns, priorities, and deadlines with a strong sense of ownership.

Performance Expectations

• Qualified inquiry volume
• Cost per qualified inquiry
• Inquiry-to-visit conversion
• Visit-to-deposit conversion
• Visit-to-move-in conversion
• Move-ins generated through digital marketing
• Return on advertising spend
• Website and landing-page conversion rates
• Organic search growth
• Lead-nurture and re-engagement performance
• Accuracy of lead-source attribution
• Contribution to occupancy and revenue growth

Qualifications

• Three to five or more years of hands-on digital or performance marketing experience.
• Demonstrated experience personally managing paid advertising campaigns.
• Strong working knowledge of Google Ads, Meta Ads Manager, Google Analytics, Google Tag Manager, and digital reporting platforms.
• Experience with SEO, landing-page optimization, email marketing, CRM systems, and marketing automation.
• Ability to analyze data and translate performance results into clear, actionable recommendations.
• Experience managing advertising budgets and optimizing campaigns based on lead quality, revenue, and profitability.
• Strong written and verbal communication skills.
• Ability to manage multiple communities, locations, brands, or business lines.
• Highly organized, resourceful, accountable, and comfortable working in a fast-moving environment.
• Experience directing designers, developers, agencies, or content creators.
• Experience using AI tools for content development, campaign optimization, lead response, personalization, reporting, and workflow automation.
• Bachelor's degree in marketing, communications, business, analytics, or a related field is preferred; equivalent hands-on experience will also be considered.

Preferred Experience

• Experience in senior living, hospitality, residential real estate, multifamily housing, or another location-based service industry.
• Experience marketing to consumers, families, caregivers, and professional referral partners.
• Familiarity with sales funnels involving inquiries, appointments, visits, deposits, leases, or move-ins.
• Experience managing digital marketing across multiple communities, properties, or locations.
• Understanding of local SEO, reputation management, paid search, social advertising, and location-specific marketing.
• Experience with CRM platforms, marketing automation, lead nurturing, and digital attribution.
• Knowledge of Word Press or similar website content-management systems.
• Experience with call tracking, offline conversion tracking, and connecting marketing activity to revenue and occupancy.
• Experience directing external agencies, designers, developers, and content creators.

Ideal Candidate

The ideal…