Marketing Manager

Are you a data-driven marketer who knows how to turn fragmented campaigns into a measurable, accountable marketing engine? Do you excel at managing outside vendors, tracking performance, and knowing when to double down, or pull back, based on the numbers? Are you already using AI to create smarter content, analyze competitors, improve reporting, and streamline marketing workflows? Are you ready to take ownership of marketing execution for a boutique trial firm focused on signing the right high-value cases, not simply generating more leads?

Final question:
When faced with a challenge, do you get excited or run away?

Stephens Law is a boutique plaintiff's trial firm in Fort Worth, Texas, focused exclusively on catastrophic trucking accidents, wrongful death, and serious injury cases. Founder Jason Stephens has recovered more than $300 million for clients over nearly three decades, including two of the largest truck accident settlements in Texas history. The firm deliberately limits its caseload so that every case receives the attention and preparation necessary for trial, an approach reflected in its No Mill Guarantee.

Stephens Law's marketing currently spans outside vendors supporting SEO, pay-per-click, social media, legal directories, and select print publications, along with intake tracking through the firm's CRM and lead management platform. While these individual pieces are working, the firm needs one person who can bring them together, create accountability, and provide a clear picture of marketing performance. The Marketing Manager will take ownership of marketing execution and performance while working closely with the Founder, who sets the firm's overall marketing strategy and tone.

This is not a traditional people-management position; instead, you will manage vendors, systems, reporting, referral initiatives, and outcomes. Success means knowing exactly where cases are coming from, what the firm is spending to acquire them, which channels are producing the right cases, and where resources should be reallocated.

• Vendor Management:
  Serve as the primary point of contact for the firm's digital and print marketing vendors, holding outside partners accountable to deliverables, deadlines, performance, and results.
• Marketing Performance & Reporting:
  Master the firm's CRM and own weekly and monthly marketing scorecards, tracking inquiries, signed cases, cases the firm wanted but did not sign, referrals, marketing sources, and cost per signed case by channel.
• Marketing ROI Optimization:
  Analyze performance data to identify where marketing dollars are generating results, flag underperforming channels, and recommend where spending should be reduced, reallocated, or increased.
• Attorney Referral Pipeline:
  Build and manage systems that keep Stephens Law top of mind with referring attorneys across Texas and support measurable growth in lawyer referral sources.
• Founder Brand Platform:
  Support the development of Jason Stephens's personal brand through content, speaking opportunities, media, thought leadership, and management of select personal social media initiatives.
• Community & Foundation Visibility:
  Increase visibility for the firm's community involvement and the work of the Stephens Family Foundation.
• AI Adoption:
  Use AI regularly for content creation, competitor analysis, reporting, and workflow optimization while continuously identifying new ways AI can strengthen the firm's marketing operations.
• Marketing Execution:
  Translate the Founder's strategy and direction into consistent execution, taking ownership of implementation while using performance data to demonstrate what is, and is not, working.

• Marketing
  
  Experience:
  
  5-10+ years of marketing experience, including meaningful experience managing outside vendors or agencies and holding partners accountable for performance.
• Data & Reporting
  
  Skills:
  
  Strong analytical skills with the ability to work confidently in CRM or lead-tracking platforms and build clear, reliable reports that leadership can use to make decisions.
• CRM Proficiency:
  Ability to quickly master the firm's Lead Docket CRM and use it to track marketing sources, intake performance, signed cases, referrals, and marketing ROI. Prior Lead Docket experience is a plus.
• AI Fluency:
  Demonstrated experience actively using AI in day-to-day marketing work, with the ability to provide concrete examples of how you have used it to improve content, analysis, reporting, or workflows.
• Vendor Management:
  Proven ability to coordinate multiple marketing partners, evaluate their performance, and ensure deadlines, deliverables, and results are consistently met.
• Legal Marketing
  
  Experience:
  
  Legal or personal injury marketing experience is a strong plus, but not required.
• Ownership & Execution:
  Organized, direct, and low-ego, with the ability to take strategic direction from leadership and independently own execution, follow-through, and results.
• Collaborative Approach:
  Comfortable working closely with the…