Manager, US Vision Care Strategic Insights

Manager, US Vision Care Strategic Insights

Alcon is looking for a US Vision Care Strategic Insights Manager in Fort Worth, Texas.

• Serve as the strategic consumer/customer insights partner to USVC OTC business stakeholders, responsible for identifying priority business questions and leveraging secondary data (e.g., IRI, Kantar) and primary research to inform analysis and actionable recommendations.
• Collaborate effectively cross-functionally with Marketing, Sales, Finance, and Business Analytics to ensure strategic insights and secondary data reports are integrated into business plans, strategies and fact books.
• Provide expertise, coaching and training to cross-functional partners on gathering and interpreting primary and secondary information for consumer, shopper and eye care professional insights.
• Lead advanced market research projects such as Marketing Mix, Match Panel Analysis, Market Structure and SKU Optimizations.
• Manage brand health tracking, advertising testing and brand perception KPI strategy for USVC OTC brands.
• Organize secondary data into effective reporting tools for USVC OTC leadership.
• Design custom primary research to answer specific prioritized business questions.
• Manage secondary and primary research budgets for USVC OTC brands and oversee vendor relationships, training, reporting systems, tools and insight development. The role also manages onsite contractors.
• Collaborate with global marketing peers to drive strategic alignment on data insights.
• Support leadership through ad‑hoc requests.

• Bachelor's Degree or Equivalent years of directly related experience (or high school+13yrs; Assoc.+9yrs; M.S.+2yrs; PhD+0yrs).
• The ability to fluently read, write, understand and communicate in English.
• 5 Years of Relevant Experience.

• Prior marketing research and insights roles with experience designing primary research and analyzing secondary data (e.g., Nielsen, IRI). Proven insights experience that delivers business results. Expert PowerPoint and Excel skills.
• Bachelor's degree in a related field (e.g., Marketing, Market Research, Business, Analytics).
• Master's in Marketing, Analytics, or Business.
• Experience in B2C (consumer) and B2B (healthcare) primary and secondary data insights.
• A highly collaborative, effective partner who can influence through smart, thoughtful communication and execution.
• Know how to prioritize, challenge assumptions and be adaptive to change.
• Possess strong critical thinking and problem‑solving skills.
• Customer‑centric mindset with primary research and secondary data experience that leads to actionable insights to inform brand strategy and marketing plans.
• Excellent knowledge of marketing strategy and translating data into actionable marketing insights and strategy.
• Keen eye for data trends and the ability to investigate and articulate factors that may account for these trends.

Travel: 30% domestic, 10% global. Relocation is available.

Alcon is an Equal Opportunity Employer and participates in E-Verify. Alcon takes pride in maintaining a diverse environment and our policies are not to discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, gender identity, marital or veteran status, disability, or any other legally protected status. Alcon is also committed to working with and providing reasonable accommodation to individuals with disabilities.

If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please send an email to  and let us know the nature of your request and your contact information.