Director, Partnership Marketing - PBR

Who We Are

P  is the world’s premier bull riding organization. More than 1,000 bull riders compete in more than 200 events annually across the televised P  Unleash The Beast tour (UTB), which features the top bull riders in the world; the P  Pendleton Whisky Velocity Tour (PWVT); the P  Touring Pro Division (TPD); and the P ’s international circuits in Australia, Brazil, and Canada.

In 2022, P  launched the nationally televised P  Teams league—eight teams of the world’s best bull riders competing for a new championship expanding to 10 teams in 2024—as well as the P  Challenger Series with more than 60 annual events nationwide. The organization’s digital assets include P  Ride Pass on Pluto TV, which is home to Western sports. P  is a subsidiary of TKO Group Holdings, Inc.

(NYSE: TKO), a premium sports and entertainment company. For more information, visit P .com, or follow on Facebook at  , X at X.com/P , and You Tube at  . TKO Group Holdings, Inc. (NYSE: TKO) is a premium sports and entertainment company. TKO owns iconic properties including UFC, the world’s premier mixed martial arts organization; WWE, the global leader in sports entertainment;

and P , the world’s premier bull riding organization. Together, these properties reach 1 billion households across 210 countries and territories and organize more than 500 live events year-round, attracting more than three million fans. TKO also services and partners with major sports rights holders through IMG, an industry-leading global sports marketing agency; and On Location, a global leader in premium experiential hospitality.

TKO is seeking a Director of Partnership Marketing to join our Global Partnerships team, driving the strategy and flawless execution of P  (Professional Bull Riders) brand partnerships. This leader will deliver a best-in-class partnership marketing experience for key brand partners, serving as a consultative resource focused on driving measurable partner and business outcomes.

This role will oversee a team responsible for the day-to-day management of brand partnerships, including program execution, strategic planning, and creative development across departments. The ideal candidate is commercially minded, with a proven track record of driving revenue through partnership renewals and developing integrated upsell and cross-sell opportunities.

• Lead the end-to-end management of commercial partnerships for P , delivering against partner brand and business objectives.
• Drive strategic planning for all assigned partners by identifying growth opportunities aligned with P  and TKO business goals.
• Collaborate closely with internal stakeholders including Marketing, Events, Media, PR, Brand, Legal, and Community Relations, serving as a cross-functional project lead to ensure seamless partner activation.
• Act as the on-site partnership marketing lead at P  events, overseeing experiential integrations and partner activations.
• Build and maintain strong relationships with brand partners, including client hosting and relationship development at P  events.
• Support revenue growth by contributing to renewals, upsells, and cross-sell opportunities across P  and the broader TKO enterprise.
• Support the VP and Senior Director in developing a high-performing, consultative, insight-driven partnerships marketing team.
• Champion a culture of innovation, proactive partner management, and strategic thinking within the Partnerships Marketing organization.
• Manage and mentor a high-performing team of strategists and cross-functional contributors, fostering collaboration and professional growth.

You Have These

• 10+ years of experience in partnership marketing, marketing strategy, consulting, commercial operations, or related fields, preferably within sports, entertainment, or media.
• Proven ability to lead cross-functional initiatives and manage complex partnership programs.
• Strong understanding of brand partnerships, sponsorship marketing, and client service models.
• Commercial mindset with experience supporting renewals, negotiations, and revenue-generating partnership strategies.
• Excellent communication, presentation, and stakeholder management skills.
• Experience managing…