Senior Content Strategist

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Full Time Technical Fort Worth, TX, US

Senior
Content
Strategist

Visit Fort Worth Marketing

Fort Worth, TX (In-Office/ Hybrid) Full-Time/ Exempt (Creative Profession)

Reports to Director of Marketing

Visit Fort Worth is seeking a strategic, creative and hands-on Senior Content Strategist to lead the organization's content strategy and day-to-day social media presence.

Under the direction of the Director of Marketing and working closely with the Vice President of Creative, this role will help determine what stories Visit Fort Worth should tell, how they should be told and where they should appear across Visit Fort Worth’s social media channels.

The Senior Content Strategist will own content pillars, social channel strategies, the content and communications calendar, social media copywriting and daily social publishing and analytics reporting. This person will also serve as the primary internal content partner to Visit Fort Worth’s agency managing SEO and GEO, ensuring agency recommendations are reflected in Visit Fort Worth’s content across social media and blogs.

This position will also support the Fort Worth Herd and Film Fort Worth social media channels as needed.

This is a strategy and execution role. The ideal candidate can move easily from developing a quarterly content plan to writing a caption, briefing a video, publishing an Instagram Storyor responding to a timely cultural moment.

• Develop and manage Visit Fort Worth’s overall content strategy, content pillars and editorial priorities to help meet our sales and marketing goals
• Build audience-first content plans informed by visitor interests, cultural trends, organizational priorities, search insights and performance data.
• Identify compelling stories, people, places, experiences and moments that differentiate Fort Worth and inspire visitation
• Own the master content and communications calendar, coordinating social, blogs, campaigns, PR, events, partnerships, creators and other organizational priorities and coordinate newsletter content.
• Balance planned campaigns and evergreen storytelling with timely and real-time content opportunities.
• Oversee blog content development and editorial planning, coordinating closely with social media to align storytelling and publishing cadence
• Maintain Visit Fort Worth’s voice, tone and editorial standards across social media channels.

Own the strategy and daily management of Visit Fort Worth’s social media channels, including Instagram, Tik Tok, Facebook, You Tube, Pinterest, Linked In, Threads, Reddit and emerging platforms as appropriate. This includes supporting the Fort Worth Herd channels as needed.

Responsibilities include:

• Develop platform-specific content strategies and publishing plans.
• Write, schedule and publish social content.
• Publish and manage Instagram, Facebook and Tik Tok Stories.
• Monitor mentions, tags, comments and conversations.
• Identify and repost relevant visitor, partner, creator and user-generated content.
• Identify timely trends, events and cultural conversations where Visit Fort Worth can credibly participate.
• Monitor channel performance and continually optimiza content based on results including reporting out on organic performance on a monthly basis.
• Partner closely with the Meetings Marketing Manager to develop content for social channels, with a particular emphasis on Linked In - driving thought leadership, highlighting meetings innovation, and building a compelling content narrative around the Convention Center opening and key milestones along the way.

Serve as a primary in-house copywriter and editorial voice for Visit Fort Worth social media channels.

• Write and edit social copy, headlines, blogs, website content, video scripts, campaign copy and other digital content.
• Develop strong hooks, captions, calls to action and short-form storytelling.
• Adapt copy and storytelling to fit the audience and platform.
• Edit content from internal teams, agencies, creators and partners to ensure…