Vice President Marketing

A well-established consumer products organization is seeking a Vice President of Marketing to set the company’s marketing vision and drive measurable growth through brand strategy, demand generation, customer acquisition and retention, integrated marketing communications, and go-to-market execution. This executive will lead the marketing organization, own the annual marketing plan and budget, establish a data-driven operating cadence, and partner closely with Sales, Product, E-Commerce/Digital, Finance, Operations, Merchandising, Supply Chain, and Customer Care to align marketing investments with business priorities and measurable outcomes.

• Own the overall marketing strategy and annual operating plan, aligning brand, demand generation, communications, customer acquisition, retention, and growth initiatives to company objectives.
• Lead and develop the marketing organization across brand, performance/growth marketing, content/creative, CRM/lifecycle, product marketing, communications, and PR.
• Define and evolve brand positioning, messaging architecture, creative standards, and customer experience across all channels and touchpoints.
• Own customer acquisition strategy across paid, owned, and earned channels, optimizing channel mix, targeting, creative, and spend to drive efficient growth.
• Lead lifecycle and CRM strategy, including email, SMS, loyalty, segmentation, personalization, retention, repeat rate, and customer lifetime value.
• Partner with E-Commerce/Digital and Product/IT to improve the marketing-to-conversion funnel, including landing pages, onsite content, attribution, and measurement.
• Own the marketing budget, forecasting, annual planning, and investment strategy, continuously optimizing spend to maximize ROI.
• Establish and monitor marketing KPIs and dashboards including CAC, ROAS/MER, revenue contribution, conversion, retention, awareness, market share, and share of voice.
• Lead go-to-market planning for product launches, promotions, campaigns, and new initiatives in partnership with Sales, Product, and Merchandising.
• Oversee brand storytelling, content strategy, creative production, and external communications across internal teams and agency partners.
• Drive customer and market insights through research, analytics, experimentation, competitive intelligence, and test-and-learn methodologies.
• Manage agencies and vendors across media, creative, PR, and research with clear performance expectations, measurement, governance, and cost control.
• Present marketing strategy, investment decisions, performance, and recommendations to senior leadership and executive stakeholders.
• Build scalable marketing processes, operating rhythms, governance, and team structure to support continued growth.

• 10+ years of progressive marketing experience, including at least 5 years in senior leadership roles with direct responsibility for brand and growth outcomes.
• Demonstrated experience building, scaling, and leading a marketing organization while delivering measurable business growth.
• Strong background within consumer products / CPG, with direct internal operating-company experience rather than an agency-only background.
• Proven experience building and evolving brands, including positioning, messaging, creative strategy, brand architecture, and long-term brand development.
• Deep expertise across integrated marketing strategy, including paid, owned, earned, retail, digital, partner, e-commerce, and lifecycle channels.
• Strong command of performance marketing and measurement, including CAC, ROAS/MER, attribution, incrementality, conversion, retention, and ROI.
• Experience building and optimizing CRM/lifecycle programs including email, SMS, loyalty, segmentation, personalization, and customer retention.
• Demonstrated success managing significant marketing budgets, forecasting spend, evaluating investment cases, and optimizing for profitable growth.
• Strong experience partnering cross-functionally with Sales, E-Commerce/Digital, Product, Finance, Operations, Merchandising, Supply Chain, and Customer Care.
• Proven ability to use research, analytics, competitive intelligence, and experimentation to drive fact-based marketing decisions.
• Strong executive communication and presentation skills with the ability to influence senior leadership and board-level stakeholders.
• Bachelor’s degree in Marketing, Business, Communications, or related field required; MBA or advanced degree preferred.

Comprehensive benefits package…