Brand Manager- Farm, Ranch, Pet

Job Details

Job Location:

Mid States Distributing LLC Fort Worth - FORT WORTH, TX 76137

Position Type:
Full Time

Mid-States Distributing is the leading Farm, Ranch, and Home Retail Organization. Our 71+ year old company is owned by 29 independent Farm, Ranch & Home retailers ("Members") who operate approximately 700 stores across the US and Canada with combined annual sales in excess of 7.5 billion dollars. Our member/owners retail items such as agriculture parts & supplies, petroleum products, hardware & tools, pet food, lawn & garden, animal health supplies, apparel & footwear, sporting goods, and various other products for the Farm, Ranch, and Home.

We are looking for enthusiastic people who like to win! We place a tremendous amount of emphasis on creating a dynamic and positive company culture. Most of our employees will tell you that Mid-States is the best place they’ve ever worked. We value high-energy people with positive mental attitudes who believe in the concept of “serving to wow”! Our consumers are primarily rural people raising kids, pets, cows, and crops so traditional values like God, family, and patriotism are important virtues.

So, if you are enthusiastic, competitive, have a great attitude, have excellent written and verbal communication skills, like to build strong relationships, like to win, and refuse to eat meat grown in a lab – Mid-States may be the place for you! If you are not, please apply with our competitors!

The Brand Manager for Farm, Ranch, and Pet will lead marketing strategy and execution for a portfolio of high-impact brands serving pet owners, working farms, and ranches. The successful candidate will understand the products and consumers while also knowing how to build brand through modern retail digital marketing. Brands represented include Wildology, Country Companion, Heartland Harvest, Sidekick, Main Street Pet, and more.

This role is responsible for translating category strategy into cohesive brand programs that drive sell-through at retail, support member marketing efforts, and build long-term brand equity. You will work closely with category management, merchandising, suppliers, and the internal marketing team to bring programs to life across packaging, in-store merchandising, digital content, and paid media.

The ideal candidate combines meaningful professional marketing experience with hands‑on category knowledge in pet food, pet care, animal nutrition, feed, animal health, farm & ranch, or a closely related consumer products category. Pet food or pet care marketing experience is strongly preferred. You understand how these consumers shop, learn, and make decisions, and you are equally comfortable with brand strategy, packaging, product launches, digital marketing, content, paid media, and retail activation.

Candidates whose experience is primarily in sales, retail operations, farm management, merchandising, or category management without meaningful marketing responsibility will not meet the requirements for this position.

• Champion brand positioning, messaging, and tone across farm, ranch, and pet categories.
• Lead annual brand planning and promotional calendars aligned to category priorities and seasonal demand.
• Translate category strategy into actionable brand plans, creative briefs, and content direction.

• Lead integrated campaigns supporting new products, seasonal programs, and key retail initiatives.
• Manage timelines, budgets, and deliverables across packaging, digital, social, paid media, and in-store assets.
• Partner with creative, digital, and web teams to develop product storytelling, educational content, and campaign assets.
• Oversee packaging updates, point‑of‑purchase materials, and merchandising programs in coordination with category teams and vendors.

• Partner with category management and member retailers to improve brand visibility and performance across 700+ store locations.
• Develop educational content that supports informed purchasing decisions in animal health, feed, nutrition, and pet care categories.
• Align digital campaigns…