SENIOR Communications Manager - External Affairs

The Senior Communications Manager will be responsible for leading the daily functions of the External Affairs Department, including supervising, producing, verifying and managing communications activities designed to provide County employees, citizens, and area media with current information regarding all aspects of County operations. This role may serve as the County’s public information officer for non-elected and elected official departments of the County.

The manager provides direct support and strategic advice to the Director of External Affairs (Director) in all areas of communications management for the advancement of programs and initiatives. Monitors, evaluates, and collects statistical data regarding media campaign effectiveness and performance of County media outlet engagement tools.

• Develops media campaigns for the External Affairs Department in support of the County Administrator’s Office and other County departments to connect with targeted audiences.
• Builds viewer readership and engagement on all County media platforms.
• Stays on top of new trends, features, and products in media content production and implements as appropriate to increase County audience and engagement.
• Assists and substitutes for the Public Information Officer as needed.
• Implements Director-approved media strategies, coordinating with stakeholders across Tarrant County.
• Encourages adoption of relevant media tactics, techniques, and other audience-gaining modes into all of Tarrant County’s products and services.
• Advocates for Tarrant County in media spaces, engaging in dialogues and answering questions where appropriate.
• Manages the preparation and development of l presentations and graphic materials in support of County events, meetings, publications, training, and other programs.
• Monitors effective benchmarks for measuring the effectiveness of media programs and analyzes, reviews, and reports on effectiveness of campaigns to optimize results.
• Provides regular feedback and insights gained from media monitoring to stakeholders to help them evolve their strategies in a timely fashion.
• Educates other County departments and staff on media engagement, the use of social media, and other public engagement topics as approved by the Director.
• Ensures consistent compliance with Tarrant County’s Social Media Governance Policies and other media-relevant policies, guidelines, procedures, and workflows set by the Director.
• Supervises and directs the work activities of the Communications and Graphic Design Specialists.

• Performs other duties as assigned.

• Excellent customer service and communication skills, both verbal and written.
• Ability to work in a fast-paced environment.
• Must be able to stay organized and know how to prioritize the workload.
• Ability to work independently and as part of a team.
• Competency with computers and Microsoft Office 365 Suite.
• Advanced analytical skills.
• In-depth knowledge and understanding of social media platforms and their respective participants and how they can be deployed in different scenarios.

• Working knowledge of creating and publishing videos to social media platforms as well as experience running social media campaigns.
• Ability to articulate and present information and concepts to various audiences, interested parties, and officials.
• Must have advanced computer experience including databases, publications, graphic materials, narrative reports, and correspondence and be knowledgeable in Internet research.
• Must have strong ability to analyze problems, identify solutions, project results, and adhere to strict deadlines.
• Must be able to communicate clearly and concisely, both orally and in writing, and to prepare and arrange a variety of written, statistical, and…