Team Lead - Leading Beverage Brand - Dallas, TX

At Green House , we go beyond creative ideas—we help brands grow through real-world execution, strong partnerships, and measurable results. By combining creativity with strategy, we focus on driving impact where it matters most. As a Frontline First agency, we bring brands to life through retail execution, field activation, and data-driven decision making—working with some of the most recognized and exciting brands in the industry.

We believe great ideas come from diverse perspectives and bold thinking. Our team is passionate about building meaningful connections and delivering results for our clients.

If you're excited about making an impact, bringing brands to life, and growing your career, Green House is the place to do it.

The Team Lead serves as the local market expert and brand champion responsible for driving consumer engagement, brand awareness, and field execution within an assigned territory. This role leads the planning and execution of experiential marketing programs, community activations, retail sampling events, and grassroots initiatives while managing a team of Brand Ambassadors. The ideal candidate is a highly organized self-starter who thrives in a fast-paced environment, builds strong local relationships, and is passionate about creating memorable consumer experiences that drive brand affinity and business results.

• Partner closely with the Field Marketing Manager (FMM) to develop and execute weekly priorities, market strategies, and activation plans.
• Serve as the face of the brand within the local market, cultivating relationships with key community partners, influencers, retailers, and event organizers.
• Identify opportunities to increase brand visibility and consumer engagement through local events, partnerships, and grassroots marketing initiatives.
• Plan and execute high-impact sampling events, experiential activations, product seedings, and promotional programs that align with brand objectives.
• Recruit, train, schedule, coach, and manage a team of part-time Brand Ambassadors to ensure exceptional execution and brand representation.
• Manage all aspects of event logistics, including planning, permitting (when applicable), setup, execution, breakdown, and post-event reporting.
• Coordinate product inventory, receive and track deliveries, and maintain organized storage and inventory controls.
• Transport products, materials, and event assets to activations, retail visits, and sales support initiatives.
• Create engaging and memorable consumer interactions that increase brand awareness, trial, and loyalty.
• Maintain accurate reporting, event recaps, inventory tracking, and market insights through designated CRM and reporting platforms.
• Monitor local market trends, competitive activity, and consumer feedback, providing actionable insights and recommendations to leadership.
• Ensure all activities are executed in compliance with company standards, safety guidelines, and brand expectations.

• Must reside within 25 miles of the assigned market and possess strong knowledge of the local community, consumer landscape, and event opportunities.
• 2+ years of experience in experiential marketing, brand activation, field marketing, event marketing, consumer engagement, community marketing, or related fields.
• Prior experience promoting beverage, CPG, lifestyle, or consumer brands strongly preferred.
• Demonstrated experience leading teams, managing events, or coordinating promotional programs preferred.
• Strong interpersonal, relationship-building, and communication skills with the ability to effectively engage consumers, clients, retailers, and community partners.
• Highly organized with exceptional project management and multitasking abilities in a fast-paced environment.
• Self-motivated with the ability to work independently while balancing multiple priorities and deadlines.
• Comfortable working a flexible schedule, including evenings, weekends, and occasional holidays based on event and business needs.
• Proficient with Microsoft Office and comfortable using CRM, reporting, and event management tools.
• Must have reliable transportation and the ability to transport event materials and…