Brand Growth Manager, Compression

Description

Are you looking for a company where your work has meaning, where you can make a real impact and learn every day? At Urgo Medical, we believe innovation can transform lives. Our mission: to help patients heal faster and better, through cutting‑edge products and innovative digital services. Some wounds are severe, can become chronic, or may become infected, causing pain and isolation.

By joining us, you will discover our mission, our foundation, our commitment to local industrialization, and the authentic energy of our teams. At Urgo Medical, we have many strengths: industrial, R&D, commercial... and all of them are essential. If you want to combine passion, impact, and innovation, this position is for you!

Urgo Medical North America (UMNA) is seeking a strategic and results‑driven Brand Manager to lead the expansion of our UrgoK2 Compression portfolio. This role is critical in shaping the Compression market through smart strategy, actionable insights, and close sales collaboration. The ideal candidate blends marketing acumen, data analysis, customer understanding, and product knowledge to grow the market and sales. Success in this fast‑paced, innovative environment will hinge on strong cross‑functional partnerships and a growth‑focused mindset.

This position is based in Fort Worth, Texas.

• Drive growth of UMNA’s Compression portfolio through strategic marketing, data‑driven insights, sales collaboration and deep customer understanding.
• Identify and prioritize market growth opportunities through competitive intelligence, field sales and customer insights, market research, segmentation, and industry trends.
• Develop and execute annual brand and growth strategies, translating business objectives into clear priorities, initiatives, and measurable outcomes.
• Develop and execute integrated marketing campaigns, market development initiatives, promotions, and product launches that drive awareness, adoption, and sales growth.
• Equip and engage the sales organization with impactful tools, training, messaging, and strategic support to improve customer engagement and execution.
• Partner cross‑functionally with Sales, Medical Affairs, Professional Affairs, Market Access, Operations, and other stakeholders to execute corporate and portfolio priorities.
• Leverage analytics and defined key performance indicators (KPIs) to assess business and marketing performance, identify opportunities, and optimize strategy and execution.
• Collaborate with Medical Affairs to support medical education initiatives, including webinars and events.
• Partner with appropriate cross‑functional stakeholders to develop and engage key opinion leaders (KOLs) and clinical advocates who support education, evidence generation, and market development.
• Partner with global teams to drive innovation and align on growth strategies
• Stay current on industry best practices through ongoing professional development.
• Foster Urgo’s values of Winning Mindset, Learning Organization, and Engaging Teams.

• Proven ability to turn data into clear, actionable strategies.
• Strategic thinker who challenges convention and drives innovative, forward‑looking solutions.
• Excellent communicator with strong presentation skills for diverse internal and external audiences.
• Effective cross‑functional leader with a record of delivering results in dynamic environments.
• Self‑starter with strong initiative, adaptability, and problem‑solving skills.

• Bachelor's degree in Marketing, Business, Life Sciences, or related field; MBA or advanced degree a plus.
• 4+ years of proven success in brand management or marketing strategy within healthcare or medical devices, ideally in wound care;…