Sr. Manager, Email Marketing

About RS Group

RS is a high-service global product and service solutions provider for industrial customers, enabling them to operate efficiently and sustainably.

RS is a high-service global product and service solutions provider for industrial customers, enabling them to operate efficiently and sustainably. We operate in 33 markets, stock over 875,000 industrial and specialist products and list an additional five million relevant for our industrial customers, sourced from over 2,500 suppliers. This extensive range supports our customers across the industrial lifecycle of designing, building and maintaining equipment and operations.

We enhance their experience through a tailored service model, leveraging our efficient physical, digital and process infrastructure sustainably. We combine a technically led and digitally enabled approach with an exceptional team of experts; ultimately, it’s our people that make the difference. Our purpose, making amazing happen for a better world, reflects our focus on delivering results for people, planet and profit.

This role sits within the Performance Marketing team, driving digital growth across RS Americas through Email, PPC, SEO, and Supplier Marketing programs. The Sr. Email Marketing Manager is responsible for growing customer acquisition, engagement, retention, and revenue through lifecycle marketing, automation, personalization, and customer communications. Partnering with Ecommerce, Sales, Revenue Operations, Technology, and external agency partners, you will lead the development of scalable marketing and transactional email programs.

The role requires expertise in customer data, audience segmentation, marketing technology, and process optimization to build impactful lifecycle marketing strategies, support system integration initiatives, and deliver measurable business results. Partner with technology teams, business stakeholders, and external agencies to identify data gaps, improve data quality, and support integration initiatives across CRM, ecommerce, customer data, and marketing platforms.

The Senior Email Marketing Manager is responsible for developing, executing, and optimizing the email marketing and marketing automation strategy for RS Americas. This role drives customer acquisition, engagement, retention, and revenue growth through lifecycle marketing, personalized communications, marketing automation, and supplier-funded demand generation programs. Working closely with cross-functional teams and agency partners, you will help build the data foundations, processes, and automation capabilities required to scale customer communications and business performance.

• Develop and own the end-to-end email marketing strategy, including acquisition, onboarding, nurture, retention, reactivation, and loyalty programs
• Design and optimize automated customer journeys, trigger-based campaigns, and lifecycle communications across the customer funnel
• Lead audience segmentation, personalization, and dynamic content strategies to improve engagement and conversion rates
• Manage email platform capabilities, templates, preference centers, deliverability, and compliance with CAN-SPAM, CASL, and privacy regulations
• Monitor and improve deliverability, sender reputation, inbox placement, and email performance metrics to maximize program effectiveness
• Partner with ecommerce, content, product, analytics, and sales teams to align campaigns with commercial priorities and customer needs
• Manage email marketing vendors, agencies, and technology partners to maximize program effectiveness and innovation
• Develop a robust testing roadmap covering subject lines, creative, content, cadence, audience targeting, and automation logic
• Act as the business owner for marketing automation and customer communications platforms, driving governance, process improvements, agency alignment, and adoption of new capabilities.
• Partners with Supplier Marketing teams and vendor partners to plan, execute, and optimize co-funded email campaigns that support supplier objectives while driving customer engagement, demand generation, and revenue growth.
• Partner with technology teams, business stakeholders, and external agencies to identify data gaps, improve data quality, and support integration initiatives across CRM, ecommerce, customer data, and marketing platforms.
• Build reporting dashboards and communicate actionable insights and recommendations to stakeholders
• Leverage AI-enabled…