Social Media Manager

About Us

In 2007, Suzy Bátiz created Poo~Pourri, a natural, effective solution to a universal problem: sh
* t happens... and it stinks. Since then, Poo~Pourri has rapidly grown to become way more than just an odor-eliminating product. As the brand evolved, Poo~Pourri became ~Pourri, reflecting a broader vision and a growing portfolio of products designed to help people live more freely and confidently. ~Pourri has taken a shift, a shift in bathroom routine, a shift in how things "should" be done, and a shift in company culture.

We're a company of fast-paced rule-breakers on a mission to find new paths to personal freedom. Our brand redefines how the world thinks, and talks, about taboos. In a world full of rules, playing it safe, and "that can't be done," ~Pourri doesn't subscribe to that crap. We dream differently. Want to come play with us?

This is not a traditional Social Media Manager role. It is a blend of creative leadership and social strategy, and you will own both the thinking and the doing. You are the person in charge of all execution across Suzy's channels, including her personal channels and her podcast channels.

You will own what she posts, why she posts it, and how it ladders into the broader marketing strategy. This goes well beyond briefing, posting, and scheduling. You will guide the narrative, the cadence, and the learnings, and build a real content engine inside a multi brand media ecosystem that spans lifestyle commerce, music, spiritual programming, and founder led content.

You will work closely with the Founder, her producer team, and outside partners to make content that is not just funny or educational, but intentional, consistent, and scalable.

• Own the organic content strategy for Suzy across her personal and podcast channels, with a focus on Tik Tok, Instagram, and You Tube Shorts.
• Own day to day execution end to end: publishing, distribution, and real time pivots when the internet does its thing.
• Build a scalable content engine that is audience informed, performance tracked, and tightly integrated with brand, product, and growth goals.
• Develop and maintain a repeatable content system: formats, series, segments, and "show" frameworks that scale.
• Own the daily, weekly, and monthly content cadence, including the calendar and scheduling across every channel.
• Drive creative and brand strategy for Suzy's social presence, and help build and protect her visual identity.
• Design You Tube thumbnails, social graphics, key art, episode art, and campaign assets. This is the hands on, high volume part of the job.
• Support shoot days: props, light set decorating, wardrobe color, and direct assistance to the Founder.
• Capture content yourself. Film behind the scenes and in person content at events, on filming days, and at other planned shoots to feed the founder channels.
• Partner with the producer on social specific edits and channel variants.
• Track trends and make the call on what is worth adapting and what we skip.
• Provide clear creative direction that carries across organic and paid media integrations.
• Own social KPI creation and reporting. Monitor insights and tell us what is working, what is not, and what we are doing next because of it.
• Engage the community by monitoring and responding to comments and DMs, keeping Suzy's voice smart, funny, and human. Watch for culture moments where the brand can naturally join the conversation.
• Work with marketing and founder lead team members to guide content creation and overall marketing strategy.
• Develop content concepts, recurring series, and scalable content frameworks that strengthen founder-led storytelling and brand awareness.
• Audit, organize, and operationalize existing content…