Corporate Senior Housing Marketing Director

Due to growth needs, a Texas-based senior housing company is looking to add a Corporate Senior Housing Marketing Director to our team. This role will lead the marketing strategy and execution, overseeing brand positioning, campaign development, and occupancy growth across multiple communities.

• Strategic Marketing Leadership:
  Design and execute data-driven marketing strategies aligned with the company’s mission, occupancy goals, and brand vision.
• Brand Management:
  Develop and maintain a consistent, compelling brand voice across all communities, ensuring alignment with senior living values and resident experience
• Campaign Development:
  Create and optimize digital and traditional marketing efforts — including SEO, PPC, direct mail, events, and social media — to drive inquiries, tours, deposits, and move-ins.
• Sales Integration:
  Partner with sales teams and community leaders to strengthen marketing-sales synergy, improve conversion rates, and support the sales process from inquiry to move-in.
• Content & Storytelling:
  Capture and amplify resident and community experiences through compelling content, PR, and storytelling to build trust and engagement.
• Performance Measurement:
  Use analytics, KPIs, and market research to evaluate campaign ROI, refine strategies, and improve results.
• Training & Support:
  Guide and train Community Marketing Directors or marketing staff to meet conversion targets and deliver relevant, timely marketing events.
• Budget Oversight:
  Manage marketing budgets and promotional activities to maximize return on investment.
• Industry Standards:
  Apply knowledge of senior living industry standards, regulations, and competitive market analysis.

• Experience:
  
  5+ years in marketing, with 3+ years in a leadership role; preferably in senior living, healthcare, or hospitality.
• Digital Marketing Expertise:
  Strong skills in digital strategy, tools, and trends, plus proficiency in traditional marketing channels.
• Leadership &
  
  Collaboration:
  
  Ability to lead cross-functional teams, collaborate with sales, operations, and design, and influence without authority.
• Communication & Interpersonal
  
  Skills:
  
  Excellent written, verbal, and presentation skills; strong relationship-building abilities.
• Analytical
  
  Skills:
  
  Proficiency in data analysis, campaign tracking, and performance reporting.
• Industry Knowledge:
  Understanding of senior housing needs, resident decision-making, and compliance requirements.

In summary:
The Corporate Senior Housing Marketing Director is a strategic leader who blends brand vision, data-driven marketing, and sales integration to grow occupancy, enhance resident experience, and strengthen the company’s market presence in the senior living sector.