Director, Global Marketing

Location:

DFW Headquarters Building 8 (DFW‑SV08)
Cities:

Fort Worth - TX

Requisition
This job will continue to be posted until at least 9/30/26.

Job Description

Are you ready to explore a world of possibilities, both at work and during your time off? Join our American Airlines family, and you’ll travel the world, grow your expertise, and become the best version of you. As you embark on a new journey, you’ll tackle challenges with flexibility and grace, learning new skills and advancing your career while having the time of your life.

Feel free to enrich both your personal and work life and hop onboard!

The Director, Global Marketing (Performance & Growth) leads the capabilities that power customer engagement, marketing performance, operational excellence, and future growth opportunities across American Airlines.

This leader is responsible for marketing governance, customer engagement marketing platforms, and email marketing, marketing operations, budget oversight, performance measurement, and strategic growth initiatives. The role serves as a critical connector across Marketing operations including Loyalty, Commercial, Digital, Customer Data, Finance, and Technology, helping ensure the organization has the capabilities, processes, partnerships, and operating model necessary to deliver business results  ideal candidate combines strategic thinking, operational excellence, customer focus, and business acumen to drive marketing effectiveness, unlock new growth opportunities, and continuously evolve the organization's capabilities.

This list is intended to reflect the current job but there may be additional essential functions (and certainly non-essential job functions) that are not referenced. Management will modify the job or require other tasks be performed whenever it is deemed appropriate to do so, observing, of course, any legal obligations including any collective bargaining obligations.

• Lead customer engagement and marketing activation capabilities across owned and paid channels, including email, audience activation, identity and targeting solutions, and emerging marketing technologies, driving strategy, execution, optimization, and performance measurement.
• Lead Customer Relationship Management (CRM), lifecycle marketing, audience strategy, personalization, and customer journey development to drive customer engagement, loyalty, revenue, and retention.
• Advance capabilities that enable more relevant, timely, and personalized customer communications.
• Lead marketing operations and governance across key functions, ensuring alignment of priorities, resources, investments, and business outcomes.
• Establish operating models and processes that improve organizational effectiveness, speed, accountability, and execution.
• Advance testing, optimization, and measurement capabilities to continuously improve marketing performance.
• Lead the evolution of marketing customer segmentation, marketing activation, and operational capabilities to support future business growth.
• Champion the adoption of automation, AI-enabled capabilities, and emerging marketing solutions that improve efficiency, effectiveness, and customer experience.
• Identify capability gaps and partner across the enterprise to develop scalable solutions that strengthen the organization’s marketing foundation.
• Lead evaluation and development of new marketing-led growth opportunities that create incremental value for customers, partners, and the company.
• Partner with Commercial, Loyalty, Revenue Management, Digital, and Customer Data teams to identify opportunities to better leverage American's marketing assets, customer relationships, audience capabilities, and strategic partnerships.
• Oversee marketing budget…