Performance Marketing Manager; Host - B2B

The Role We Need:the company is hiring a Performance Marketing Manager, Host Growth to lead and scale paid acquisition for Host Growth (the people who own the Pad Splits). This role is critical to driving efficient, data-driven growth by owning both the strategy and execution of campaigns across multiple paid channels. You will be responsible for optimizing performance at scale, allocating budget effectively, and building a structured experimentation roadmap that continuously improves results.

As a senior, strategically-minded individual contributor, you'll have a high degree of ownership over host acquisition performance—expanding our reach, lowering acquisition costs, and unlocking new growth opportunities that directly support our mission to help solve the affordable housing crisis.

We're looking for a strategic, highly analytical performance marketer who thrives in a results-driven environment and takes full ownership of outcomes. You bring a deep understanding of B2B acquisition tactics—whether from in-house experience or an agency background—and you're comfortable operating across a variety of spend levels, from lean tests to scaled budgets. You're someone who not only executes campaigns but also understands how to architect and optimize the broader growth engine.

You enjoy digging into data, identifying trends, and translating insights into scalable strategies. You are proactive, organized, and comfortable managing complex, multi-channel campaigns while partnering cross-functionally.

• Campaign Strategy & Management:
  Drive B2B strategy and execution of paid search, paid social, display, retargeting, and other channels across the Host growth funnel.
• Performance Optimization:
  Continuously optimize campaigns to hit CPA, CAC, ROAS, and volume targets while balancing efficiency and scale.
• Budget Allocation:
  Manage and allocate budgets across channels, campaigns, and audiences to maximize return and drive growth.
• Lead Generation & Funnel Optimization:
  Design and refine lead generation strategies, leveraging tools like Meta CAPI to improve signal quality and conversion tracking across the host funnel.
• Creative & Landing Page Testing:
  Partner with design and marketing teams to test and iterate on ad copy, creatives, landing pages, and offers, with a strong command of A/B testing methodology.
• Vendor Coordination:
  Collaborate with external platforms, partners, and internal stakeholders to launch, scale, and refine campaigns.
• Funnel Analysis:
  Analyze full-funnel performance to identify bottlenecks and opportunities for conversion improvement.
• Experimentation Leadership:
  Design and lead A/B testing strategies across targeting, creative, bidding, and channel mix to drive continuous improvement.
• Reporting & Insights:
  Build dashboards, monitor performance trends, and deliver clear, actionable insights and recommendations to stakeholders and leadership.

• Performance
  
  Experience:
  
  5–7+ years managing paid media campaigns with direct-response KPIs and a track record of scaling acquisition efficiently. Experience with B2B tactics, either in-house or at an agency, is strongly preferred, ideally across a range of spend levels.
• Channel Expertise:
  Deep hands-on experience with paid search, and paid social platforms (Google, Meta, X etc.); experience with additional channels is a plus.
• Lead Generation Expertise:
  Strong understanding of lead generation strategy, landing page optimization, A/B testing, and Meta CAPI implementation.

• Analytical & Reporting
  
  Skills:
  
  Advanced reporting capabilities with required hands-on experience in Rockerbox and GA4. Proficiency with data and BI tools such as Tableau, Supermetrics,…