Principal Brand Designer

About the Role

At OLX, Design is more than aesthetics, it’s how millions of people build trust, discover opportunities, and connect with their communities. As Principal Brand Designer, you’ll shape how OLX and its portfolio of brands are experienced across every customer touchpoint.

Reporting to the Director of Product Design, you’ll define the visual principles, creative systems, and brand standards that unite a diverse portfolio while allowing each brand to express its unique identity. This is a highly strategic, hands‑on individual contributor role for someone who combines exceptional craft with systems thinking, influences through expertise, and embraces AI as a catalyst for creativity, consistency, and scale.

Working in close partnership with Marketing, Brand Strategy, Product Design, Communications, Employer Brand and regional teams, you’ll translate business strategy, customer insights and brand positioning into cohesive creative systems that strengthen brand equity, build customer trust and accelerate high-quality execution across the organisation.

You’ll establish the creative vision and quality bar for brand design, while building the frameworks, governance and tools that enable teams worldwide to create distinctive, consistent and impactful brand experiences.

What you’ll own

Partnering with the Director of Product Design, Marketing and Brand Strategy, you’ll evolve the visual identity and creative direction across OLX Group and its portfolio of brands. You’ll ensure our brands feel connected where they should, distinctive where they need to be, and consistently recognisable across every customer touchpoint.

• Group-wide brand identity systems and visual standards

• Brand visual identity governance, quality assurance and design principles

• Multi-brand design systems and asset libraries

• Creative direction across digital, physical and experiential touchpoints related to brand design (excludes advertising)

• Long-term evolution of OLX Group’s visual identity and assets.

You’ll help define how AI enhances brand design across OLX Group by developing AI-ready design systems, prompt libraries, reusable templates, automation workflows and governance that empower teams to produce high-quality work consistently and efficiently.

Rather than replacing creativity, you’ll ensure AI amplifies craftsmanship, accelerates production and strengthens consistency while maintaining the integrity of every brand.

You’ll also stay ahead of emerging technologies, identifying opportunities where AI can improve creative workflows, collaboration and design quality across the organisation.

As the most senior brand design practitioner, you’ll establish the benchmark for the application of brand design across product launches, executive communications, presentations, employer branding, events, web experiences and marketing initiatives.

You’ll provide creative direction, thoughtful critique and hands‑on design leadership, ensuring every expression of the brand reflects exceptional craft, clarity and purpose.

You’ll partner closely with Marketing and Brand Strategy from the earliest stages of initiatives, transforming customer insights, research and business priorities into compelling visual systems and brand experiences.

You’ll contribute strategic thinking—not simply execute briefs, helping teams solve complex business challenges through design that strengthens trust, recognition and long‑term brand value.

Creating great systems is only part of the role, you’ll ensure they’re embraced.

You’ll build…