Media Director

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Can you turn complex data into compelling media stories? We are looking for a visionary director to lead our media department, champion innovative multi-channel strategies and guide iconic client brands toward measurable growth. This is a leadership seat with hands on the work. You’ll start with a client roster that spans B2B and B2C and a mandate to build the department, reporting directly to the agency president.

And, at Balcom Agency, we aren’t waiting to see how AI and emerging tech reshape advertising - we’re actively building our future and everyone plays a part.

Media Strategy and Planning

• Build integrated, multi-channel media strategies across traditional (broadcast, OOH, print), digital, programmatic and paid social platforms for Balcom’s client base.
• Translate client briefs, audience insights and budgets into executable, high-performance media plans and Authorizations to Buy (ATBs).
• Leverage a robust data and research toolbox including MRI-Simmons, com Score and others to transform complex competitive data into actionable storytelling.
• Fully own the media mix, audience priorities and budget allocation, as well as the internal tools used to bring them to life.

Campaign Quality and Client Service

• Serve as the final approver, reviewing targeting, flighting and budget strategy and pre-launch QA across all campaign builds.
• Own the RFP request process on the media side, leading negotiations with key media partners.
• Set department standards for vendor relationships to build and maintain Balcom’s reputation.
• Oversee budget pacing and delivery across client portfolios, keeping outcomes aligned with goals.
• Collaborate closely with account managers and project managers to align cross-functional goals and workflows.
• Present plans well and regularly with professionalism, including buys and results to clients in person and via video.

Team Leadership

• Champion AI tools and emerging technologies to elevate targeting, modeling and campaign performance.
• Lead, coach and grow the media team. You’ll build the case for, and recruit, additional staff to shape department structure.
• Own the media roles framework, department processes and quality standards.

Agency and Client Leadership

• Drive media department profitability.
• Serve as executive media partner to account leadership; shaping annual strategy, setting budgets and determining how media solves the client's broader business challenge.
• Partner with our Digital Strategy team, who own analytics, measurement and attribution. You'll have input into tracking architecture and shared accountability for what the data says; they own the infrastructure.
• Lead media in new business. You'll design the media mix, build the pitch content and present the strategic rationale.
• Maintain a visible industry presence at key associations, conferences and thought leadership on Balcom's behalf.

• Must have at least 10 years of experience in media planning and placement, including team leadership and mentoring.
• Track record of designing, pitching and executing multi-channel media strategies across traditional and digital channels.
• Business-to-business as well as consumer experience required.
• Hands-on expertise with advanced planning and DSP platforms (e.g., Stack Adapt, Media Force/Gale Force) as well as third-party ad servers (e.g., Double Click) required.
• Deep proficiency with research tools and command of media math, modeling and budget allocation.
• Desire to leverage AI-powered tools and emerging tech to innovate targeting and campaign efficiency.
• Strong attention to detail and time management skills.
• Must work well under pressure, meet deadlines and have a get-it-done attitude.
• Excellent written and oral…