Marketing Operations Specialist

Talkdesk competes in a market where the quality of execution separates companies that grow efficiently from those that spend more to get the same result. Marketing Operations is where that execution lives. This role exists to ensure that every dollar of marketing spend, every campaign, every event, and every account-based program translates into pipeline with zero friction. That requires a system built for precision where the right prospect reaches the right person at the right time, consistently and by design.

You sit inside the Marketing team, with close partnerships across Sales and Rev Ops. The marketers running campaigns, events, and account-based programs are your primary stakeholders. When the system works, their work converts.

In practice, that means owning the full operational surface of marketing technology: administering and continuously improving the tools that make up our GTM stack, building and maintaining the integrations that keep data moving cleanly between systems, designing the orchestrations that automate account and contact engagement, ensuring the enrichment and data integrity standards that make every downstream decision reliable. This is an interdependent system, and this person keeps it running as a coherent, high-performing whole.

• Account-Based Marketing Orchestration: Serve as the technical owner of our ABM orchestration layer. Translate signals from our intent platform into automated, sequenced actions across our marketing automation platform and CRM, working closely with campaign and field marketing teams to ensure the right programs reach the right accounts at the right moment. Getting this infrastructure right is one of the highest-impact contributions this role makes to the business.
• Marketing Technology Foundation: Own the day-to-day health of our martech systems and the workflows, API calls, integrations, and syncs that connect them to keep prospect data moving accurately through the funnel. When something breaks or under performs, you diagnose it, fix it, and document the resolution so it does not recur.
• Agentic AI Workflow Engineering: Design and build automated workflows that use AI capabilities to evaluate qualitative signals, such as demo request notes, intent activity, and unstructured form inputs, alongside firmographic data to produce dynamic lead scores and routing decisions. You write the API calls, design the orchestration logic, test against edge cases, and iterate based on conversion outcomes. Experience shipping something to production is the bar.
• Enrichment and Insights: Build and manage the workflows that construct a complete, account-level intelligence profile from the moment a prospect engages. That means aggregating first-party behavioral signals, third-party intent data, firmographic context, and web research into a unified view that captures not just the individual contact but the broader buying committee: who across the account is engaging, with what content, and what their activity suggests about organizational priorities and pain points.
  
  That intelligence surfaces in the systems where sales and marketing work, so every follow-up is informed, relevant, and timed to the account's buying journey.
• System Documentation and Enablement: Every workflow you build or modify gets documented: field mapping dictionaries, AI orchestration logic, routing rule change logs. Beyond documentation, you actively invest in making the marketing team more self-sufficient, building self-service reporting and dashboards that allow marketers to check campaign performance, list quality, or lead status independently, and creating resources that allow colleagues to troubleshoot routine tasks and leverage AI tools without filing a request.
  
  An…