Senior Content Marketing & Social Media Manager

About Hatch, a Yelp company

At Hatch, we’re building the future of how businesses communicate with their customers.

Hatch is an AI Communications Platform that helps service businesses manage customer conversations across voice, text, email, and web chat. Our AI CSRs engage customers 24/7 (from answering calls and responding to questions to following up with leads, booking appointments, and keeping conversations moving) so businesses can deliver better customer experiences while driving more revenue.

Today, thousands of businesses use Hatch to scale customer communication and turn more conversations into business outcomes. As part of Yelp, we’re combining the speed and innovation of a high-growth AI company with the scale and network of one of the world’s most recognized local commerce platforms.

We’re looking for a Senior Manager, Content Marketing & Social to help build the content engine behind Hatch’s next phase of growth.

This is a senior, hands-on role for an exceptional content marketer, writer, and editor who knows how to create B2B content that performs. You’ll shape content strategy and personally write, edit, and ship content across web, campaigns, search, social, customer stories, executive thought leadership, video, events, and more.

You’ll help define what Hatch says, how we say it, and how our stories reach the market. If you love moving from strategy to blank page to finished asset (creating high-quality work at high velocity), this role is for you.

• Develop and execute Hatch’s content marketing strategy across the buyer journey, creating differentiated messaging and content for SMB, mid-market, and enterprise audiences.

• Personally write, edit, and ship high-performing content at high volume across websites, landing pages, campaigns, email, social, customer stories, sales enablement, video, events, and other marketing channels.

• Build and evolve messaging frameworks, architecture, voice and tone, editorial guidelines, and persona-specific messaging to create a clear and consistent Hatch story.

• Incorporate SEO-first content strategy and development, including keyword and intent research, topic strategy, content architecture, optimization, and emerging GEO/AEO opportunities.

• Measure content performance across traffic, rankings, engagement, conversion, leads, and pipeline influence; use insights to continually improve content strategy and execution.

• Own and evolve organic social strategy across Linked In, Meta, X, and Instagram, while experimenting with Tik Tok, You Tube, and emerging channels to expand reach and engagement.

• Build and manage the social editorial calendar and external agencies/partners, setting the strategy, creative direction, quality bar, and performance expectations.

• Own community engagement, including how Hatch listens, responds, and builds relationships with customers, prospects, partners, and advocates across social feeds, comments, groups, and communities.

• Build executive thought-leadership programs and ghostwrite for leaders with distinct voices, adapting tone, POV, and messaging by executive, audience, persona, and channel.

• Develop compelling customer stories and video case studies, from identifying the story and interview narrative through scripting and production.

• Write narratives, scripts, and talk tracks for keynotes, conference sessions, webinars, executive presentations, videos, and other high-visibility moments.

• 7+ years of B2B content marketing experience, preferably within high-growth SaaS, AI, or technology.

• An exceptional writer and editor with a portfolio demonstrating outstanding work across multiple formats, audiences, and channels.

• Proven ability to operate at both levels: develop the strategy and…