Senior Product Marketing Manager

About the role

Apptegais looking for a strategic and hands‑on Senior Product Marketing Manager to own how we bring our platform to market-across messaging, content, and demand generation.

This role sits at the center of marketing, product, sales, and our partner ecosystem. You will define how we position Apptegai a crowded cybersecurity and GRC market, create compelling narratives that resonate with our ICP, and drive demand through a mix of content and performance marketing (in partnership with external agencies).

This is a high‑impact, high‑ownership role for someone who thrives in a fast‑moving environment and is excited to build, scale, and optimize across multiple marketing functions.

Product Marketing & Positioning:

• Own Apptega'smessaging, positioning, and value propositions across products, personas, and segments

• Translate product capabilities into clear, differentiated, and compelling stories - especially around ROI for partners and customers

• Partner closely with Product to support launches, releases, and roadmap communication

• Develop andmaintaincore assets including messaging frameworks, personas, and use cases

Content Strategy & Execution:

• Lead content strategy across the funnel (awareness -> conversion -> enablement)

• Create and oversee high‑impact content across formats (web, email, sales collateral, webinars, thought leadership)

• Ensure consistent storytelling and voice across all external channels

• Incorporate customer insights and voice‑of‑customer into all messaging

• Demand Generation (with Agency Management)

• Own demand generation strategy in partnership with external agency (website, SEO, GEO/AEO, paid media)

• Act as the internal lead for agency management - setting priorities, reviewing performance, and ensuring alignment with business goals

• Collaborate on campaign strategy, landing pages, and conversion optimization

• Monitor performance and continuouslyoptimizeprograms for pipeline impact

Sales & Partner Enablement:

• Develop sales and partner enablement materials that drive pipeline and revenue

• Support indirect/channel motion with tailored messaging and assets for:

• MSPs, MSSPs, VARs/resellers

• Distributors (TSDs), agents, referral partners

• Create tools such as pitch decks, battle cards, talk tracks, and "vs." competitive pages

• Partner with Sales and Channel teams to ensure alignment and effectiveness

• Go-to-Market & Cross-Functional Leadership

• Lead go-to-market planning and execution for product launches and key initiatives

• Align marketing efforts with sales, product, and leadership priorities

• Bring structure and clarity to a fast‑paced, evolving environment

We'reless focused on years of experience and more on proven ability to own and execute across this scope.

Core

Experience:

• Strong background in product marketing, ideally in cybersecurity, SaaS, or GRC

• Experience owning or heavily contributing to content strategy and creation

• Familiarity with demand generation, including working with external agencies (SEO, paid, web)

• Experience supporting or selling through channel/partner ecosystems

Domain Expertise (Strongly Preferred):

• Cybersecurity and/or GRC (governance, risk, compliance) market knowledge

• Understanding of ICP, buyer journey, and enterprise/SMB security decision-making

• Familiarity with indirect selling models and partner types (MSP, MSSP, VAR, TSD, etc.)

Competencies:

• Exceptional storyteller and communicator across formats (written, visual, verbal)

• Able tooperateboth strategically and tactically—you can build the plan and execute it

• Highly organized and able to manage multiple work streams (including external partners)

• Naturally curious and forward-thinking, with a strong interest in customers, market trends, competitive dynamics, and emerging AI capabilities, and the…