Director, Brand, Campaigns & Communications

Location:

Denver, CO Who Are We? About Airlock Digital:

Airlock Digital is a global leader in application control and allow listing. We seek to empower every organization to run only what they trust and operate free from malware and ransomware.

With rapid growth across Australia, North America, and EMEA. We are committed to our core values, respect, determination, and integrity. We support a diverse and expanding global customer base. At Airlock, we pride ourselves on being a team of humble, collaborative, and driven professionals who support one another and share a passion for cybersecurity.

We’re looking for a strategic, creative, and highly collaborative Director of Brand, Campaigns & Communications to shape how Airlock Digital brings its company and product stories to market.

Sitting at the intersection of Product Marketing and Demand Generation, you will translate company strategy, product positioning, and market insights into compelling marketing themes and integrated campaign pillars. You will then lead the development of creative, full-funnel campaigns that bring those themes to life across the buyer journey.

In partnership with Demand Generation, you will document campaign strategies, define the content and creative assets required across the awareness, consideration, and decision stages, and project-manage execution across internal teams and agency partners. Product Marketing will provide the foundational positioning, messaging, and audience insights; you will transform that foundation into engaging campaign concepts and cohesive market-facing experiences.

You will also lead Airlock Digital’s corporate communications strategy, including public relations and internal communications. Working closely with Product Management, Product Marketing, and company leadership, you will help build awareness, strengthen Airlock Digital’s authority and credibility in the Endpoint Security space, and ensure our internal and external communications consistently support company priorities.

This will initially be a highly hands-on, individual-contributor leadership role. As the company grows, you will have the opportunity to build and lead a team that may include writers, designers, and other creative or communications professionals.

Develop Brand and Campaign Pillars

• Translate company priorities, positioning, customer insights, and market trends into clear, differentiated marketing themes and campaign pillars.
• Build campaign narratives that connect customer challenges to Airlock Digital’s value proposition in relevant and compelling ways.
• Establish the creative direction, key messages, proof points, and calls to action for integrated campaigns.
• Ensure campaign concepts support both new-logo acquisition and growth within Airlock Digital’s existing customer base.
• Maintain consistency across campaigns while adapting messaging and creative for different audiences, markets, regions, and buying stages.

Lead Integrated Campaign Planning

• Partner with Demand Generation and Channel Marketing to develop integrated campaign plans, complete with tactics, to achieve marketing and pipeline objectives.
• Define the audiences, objectives, buyer journeys, content requirements, creative approach, activation plan, timeline, owners, and success measures for each campaign.
• Map the assets and experiences needed across the full funnel, including top-of-funnel awareness, middle-of-funnel consideration, and bottom-of-funnel evaluation and conversion.
• Document campaign briefs and plans so that internal teams and external partners are aligned on the strategy, intended outcomes, and timelines.

Oversee Creative Development and Execution

• Lead campaigns from initial concept through development,…