Vice President of Marketing

This Is How We Fly At JSX, we’re not just a lifestyle carrier – we’re a lifestyle employer. Here, entrepreneurship meets determination, and excellence is our standard. We believe that the journey is just as important as the destination, and every day, we strive to create a Joyful, Simple eXperience for our Customers. Join us, and find your runway to growth, innovation, and success.

Reporting to the Chief Commercial Officer, the Vice President of Marketing owns the JSX brand and how our value proposition is communicated and delivered to Customers. You’ll lead four interconnected marketing functions—Brand & Communications, Media & Acquisition, CRM & Retention, and Digital Product—with accountability for building the brand, driving demand, strengthening Customer loyalty, and optimizing the digital experience Customers use to book and engage with JSX.

This is an integrated marketing leadership role. You’ll ensure brand strategy informs how we attract prospective Customers, that the same narrative carries throughout the Customer lifecycle, and that our digital product delivers on the promise at every touchpoint. From creative and performance marketing to Club JSX and the booking experience, you’ll bring the entire marketing organization together around a cohesive strategy and shared commercial priorities.

Based at JSX Headquarters in Dallas, this role works in office 4+ days per week and partners extensively across the organization.

In this role, with your team, you’ll:

• Brand & Communications:
  Own and evolve the JSX brand, including its positioning, core attributes, narrative, and execution across Customer touchpoints. Develop and manage the enterprise-wide marketing and commercial calendar, connecting campaigns, brand moments, partnerships, and activations to business priorities. Lead external communications across social media, influencer relationships, and public relations. Oversee creative production and manage both internal creative resources and external agencies, freelancers, and partners.
  
  Ensure the JSX brand is consistently expressed throughout physical Customer touchpoints, including lounges, signage, and other elements of the travel experience. Oversee partnerships, events, local field marketing, charitable initiatives, and corporate social responsibility efforts. Provide marketing support for B2B initiatives and Crew member recruiting.
• Media & Acquisition:
  Lead full-funnel media strategy across brand and performance campaigns. Own performance marketing, media buying, and channel mix, continuously optimizing spend for acquisition efficiency and return on investment. Guide SEO, SEM, and emerging AI (GEO/AEO) search optimization strategies. Establish clear marketing analytics, attribution, and ROI reporting across channels. Own agency and media vendor relationships and ensure external partners deliver against JSX’s strategic and commercial objectives.
• CRM & Retention:
  Lead email and SMS lifecycle strategies that improve sales, engagement, retention, and Customer lifetime value. Own Club JSX and guide the profitable growth and continued development of JSX’s loyalty offering. Partner with IT to optimize the Mar Tech stack, maximizing results and efficiency while delivering personalization at scale.
• Digital Product:
  Own and optimize the end-to-end JSX digital Customer journey across the website and app, including booking, payment, communications, check-in, and day-of-travel experiences. Lead digital product and user experience strategy to improve conversion, transaction value, and ancillary sales. Oversee app and website marketing content and partner closely with IT to coordinate digital functionality and capability delivery.
• Across all four…