Sr. ABM Programs Manager, Strategic Accounts

Our Mission:

6sense's mission is to multiply what matters: growth, retention, and efficiency. We envision a future where companies, teams and people reach their full potential.

Our People:

People are the heart and soul of 6sense. We serve with passion and purpose. We live by our Being 6sense values of Win as One Team, Stay Curious, Do The Right Thing, Own the Outcome, and Create Belonging. Every 6sensor plays a part in defining the future of our industry-leading technology. 6sense is a place where difference-makers roll up their sleeves, take risks, act with integrity, and measure success by the value we create for our customers.

We want 6sense to be the best chapter of your career.

6sense's mission is to multiply what matters: growth, retention, and efficiency. We envision a future where companies, teams and people reach their full potential.

People are the heart and soul of 6sense. We serve with passion and purpose. We live by our Being 6sense values of Win as One Team, Stay Curious, Do The Right Thing, Own the Outcome, and Create Belonging.

Every 6sensor plays a part in defining the future of our industry-leading technology. 6sense is a place where difference-makers roll up their sleeves, take risks, act with integrity, and measure success by the value we create for our customers. We want 6sense to be the best chapter of your career.

As our ABM Programs Partner, Strategic Accounts, you will design and execute 1:1 and 1:few account-based marketing programs that help turn high-value target accounts into pipeline and revenue.

This is an advanced individual contributor role for someone with deep ABM expertise, strong judgment, and the ability to independently evaluate account and buying-committee insights, select the right program approach, and coordinate execution across sales and marketing partners.

You will not directly manage people, but you may coordinate the work of cross-functional partners on account-specific programs.

Develop and execute 1:1 and 1:few ABM plans for strategic accounts, including account selection input, tiering, insight-driven strategy development, personalized asset planning, multi-channel orchestration, and measurement.

Apply judgment to determine the right methods, tactics, and evaluation criteria for complex account programs, and partner closely with sales to ensure targeted and cohesive execution.

Plan and execute the full mix of 1:1 and 1:few tactics against target accounts, including direct mail, bespoke 1:1 landing pages, personalized digital campaigns and activations, and custom virtual events built for a single account or small account cluster.

Design and run plays for buying groups, such as targeted content syndication, that reach multiple stakeholders within a buying committee with coordinated, relevant messaging.

Collaborate with sales and marketing teams to identify key accounts, decision-makers, and critical influencers, and translate that intelligence into account-specific plans and messaging.

Create customized marketing content and messaging tailored to each account and channel, including email campaigns, webinars, events, and digital advertising, ensuring every asset reflects the account's specific business context and buying-committee makeup.

Work in close, ongoing collaboration with AEs and sales leadership as the primary marketing partner on strategic accounts.

Build the kind of working relationship where sales is actively pulling you into account strategy.

Translate account and buying-committee intelligence into program strategy that sales trusts and acts on.

Monitor and analyze the effectiveness of ABM campaigns and strategies on an ongoing basis, providing actionable insights and recommendations to optimize targeting, messaging, and channel mix.

Manage budgets and resources across direct mail, events, syndication, and digital programs effectively, ensuring maximum ROI on ABM initiatives.

Partner with marketing operations to define, track, and report success measures for 1:1 and 1:few ABM at 6sense.

Translate program performance into clear insights and recommendations for marketing and sales leadership, with…