Sales Representative, -Premise; Fort Worth

Sales Representative, On-Premise (Fort Worth)

Based in Fort Worth, Texas, United States. Join Morales Beverage Group, a leading distributor of premium alcohol beverages across the region.

Morales Capital Group (MCG) is a portfolio of companies including MBG, Mexcor International, MFI, Globalternative Solutions, Viva Verse, and Viva Center. Founded in 1989, MCG has grown to be the 3rd largest alcohol beverage distributor in Texas, the 4th largest spirits distributor in Florida, and the 6th in California. MCG maintains a network of partnerships with over 140 regional distributors, providing reach in all 50 states.

The company offers a curated portfolio of top‑quality brands sourced worldwide and strives to deliver exceptional service to partners.

• All-In: Being Accountable;
  If it’s to be, it’s up to me.
• People: Growing and building partnerships within a family dynamic.
• Future Thinking: Innovative and disruptive in our approach.

• Account Management

  Build and maintain strong relationships with on‑premise accounts including bars, restaurants, hotels, and entertainment venues. Manage and grow an established spirits territory while developing new account business through cold calling, referrals, and networking. Maintain consistent customer contact and follow‑up to ensure satisfaction and long‑term partnership. Conduct regular business reviews with key accounts to evaluate performance and identify growth opportunities. Ensure proper pricing, distribution, and inventory levels across assigned accounts.
  
  Resolve order, delivery, billing, and service‑related issues in a timely and professional manner. Travel daily within the assigned territory to support account needs and sales objectives.

• Sales Execution

  Meet or exceed monthly, quarterly, and annual sales goals. Present and sell the MBG spirits portfolio using a consultative, solutions‑based selling approach. Drive incremental sales through new distribution, menu placements, cocktail features, and back‑bar visibility. Influence purchasing decisions by aligning product recommendations with each account’s concept and target guest.

• Brand Building & Activation

  Execute supplier programs, incentives, and promotional initiatives in alignment with company objectives. Secure and maintain menu listings, cocktail features, and brand visibility within accounts. Coordinate tastings, staff trainings, and brand events to increase product knowledge and advocacy. Ensure point‑of‑sale materials and brand standards are properly executed. Serve as a brand ambassador for assigned portfolios within the on‑premise market.

• Reporting & Administration

  Plan weekly routes, pre‑plans, and territory strategies to maximize productivity. Accurately enter orders, account activity, and notes into the CRM system. Track incentives, performance metrics, and program execution. Maintain compliance with company policies and all applicable Texas alcohol regulations. Provide timely and accurate reporting and feedback to management on market conditions, customer needs, and competitive activity.

• Collaborate with peers and the Area Manager to strategize on issues that disrupt goal achievement.
• Maintain a high level of professionalism and confidentiality.
• Establish and maintain effective working relationships with staff, department leaders, and executive leaders.
• Be approachable at all times and known as a trusted resource for knowledge and guidance.
• Deliver excellence – always seek the best product and performance.
• Exhibit ownership, accountability, and responsibility.
• Engage and care about MBG and the work we do.
• Respond in a timely manner to commitments.
• Be respected for accuracy and professionalism.
• Demonstrate confidence and sound decision‑making.

• Customer Focus: Dedicated to meeting customer expectations and fostering strong relationships.
• Negotiating: Skilled at securing favorable outcomes aligned with company goals.
• Drive for Results: Committed to achieving business targets and pushing for excellence in performance.
• Time Management: Effectively prioritizes tasks and meets deadlines.
• Interpersonal Savvy: Buil…