SALES REP

Career Opportunities with Superior Industrial Products

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Superior Industrial Products is seeking an experienced Sales Representative to manage and grow business within an assigned regional territory. This position is responsible for selling the full range of SIP products and services, including forklifts, material-handling equipment, rentals, parts, service agreements, planned maintenance programs, batteries, chargers, dock and door products, and other allied warehouse solutions.

The ideal candidate has established experience in the material-handling, forklift, industrial equipment, warehouse, dock and door, or related industry. This individual must be comfortable developing new business, maintaining existing customer relationships, identifying operational needs, and presenting complete solutions that support the customer’s equipment and facility requirements.

• Develop and manage customer relationships throughout the assigned regional territory.
• Prospect for new customers through cold calling, networking, referrals, site visits, and other business-development activities.
• Sell the complete line of Superior Industrial Products products and services.
• Identify opportunities involving:
  • New and used forklifts
  • Equipment rentals
  • Forklift service and repairs
  • Planned maintenance agreements
  • Parts and accessories
  • Industrial batteries and chargers
  • Dock equipment and commercial doors
  • Warehouse and allied products
• Conduct customer site visits and equipment evaluations.
• Learn each customer’s operation, equipment fleet, application, service needs, and purchasing process.
• Prepare and present quotes, proposals, equipment recommendations, and service solutions.
• Maintain regular contact with current customers to support retention and account growth.
• Coordinate with service, parts, rental, operations, and management teams to ensure customer needs are handled properly.
• Follow up on open quotes, leads, service opportunities, and customer requests.
• Maintain accurate customer, opportunity, activity, and follow-up information in the company CRM.
• Monitor territory activity, customer trends, competitive activity, and potential account risks.
• Meet established sales, gross-profit, customer-contact, and business-development goals.
• Represent Superior Industrial Products professionally at customer locations, industry events, and community functions.

• Previous sales experience in the forklift, material-handling, industrial equipment, warehouse, dock and door, or closely related industry is required.
• Strong understanding of business-to-business industrial sales.
• Demonstrated ability to develop new accounts and grow existing customer relationships.
• Ability to identify customer needs and recommend complete equipment, service, parts, rental, and facility solutions.
• Strong communication, presentation, negotiation, and follow-up skills.
• Self-motivated and capable of managing an assigned territory with limited supervision.
• Strong organizational and time-management skills.
• Ability to work effectively with operations, service, parts, rental, and management teams.
• Comfortable using email, CRM systems, Microsoft Office, and other sales-related technology.
• Valid driver’s license and acceptable driving record.
• Ability to travel throughout the assigned territory.

• Existing relationships within the local industrial, manufacturing, warehousing, logistics, distribution, construction, or transportation markets.
• Experience selling forklifts, equipment rentals, maintenance agreements, industrial parts, batteries, chargers, loading-dock equipment, commercial doors, or warehouse products.
• Experience managing long-term sales opportunities and multi-location customer accounts.
• Technical knowledge of forklifts, material-handling equipment, or warehouse operations.

• Commission opportunity
• Company-provided sales tools and support
• Vehicle or vehicle allowance, based on company policy
• Health and employee benefits
• Paid time off
• Training and professional-development opportunities
• Opportunities for advancement within a growing industrial-equipment company

This is a field-based sales position that requires regular customer visits, prospecting, account development, and travel throughout the assigned regional territory. The Sales Representative is expected to maintain a consistent presence in the market and remain actively engaged with both current and prospective customers.

Superior Industrial Products is an equal opportunity employer. Employment decisions are based on qualifications, experience, performance, and business needs without regard to any legally protected status.