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Director of Community Relations

Job in Fort Worth, Tarrant County, Texas, 76102, USA
Listing for: James-L.-West-Center-For-Dementia-Care
Per diem position
Listed on 2026-08-01
Job specializations:
  • Sales
    Client Relationship Manager, CRM System, Business Development
Salary/Wage Range or Industry Benchmark: 90000 - 130000 USD Yearly USD 90000.00 130000.00 YEAR
Job Description & How to Apply Below
The James L. West Center for Dementia Care is seeking an experienced Director of Community Relations to lead our private pay sales and outreach efforts in Fort Worth.

This role is responsible for generating qualified leads, building strong referral relationships, and guiding prospective residents and families through the decision-making process. The Director of Community Relations plays a key role in driving census growth while delivering high-quality, relationship-centered experience.

The James L. West Center for Dementia Care is a nationally recognized leader in providing specialized care for people living with dementia. We are committed to delivering compassionate, person-centered care and supporting families with dignity and respect.

We are recognized as a Great Place to Work 2 years in a row.

Responsibilities Sales and Admissions Support Respond to all inquiries (phone, walk-in, referral, and online) in a timely and professional manner

Develop and manage a pipeline of prospective residents using a CRM system

Conduct community tours, home visits, and follow-up with prospective residents and families

Track leads, waitlists, and conversion metrics

Meet or exceed census and revenue goals

Business Development and Outreach Build and maintain relationships with our top referral partners

Attend networking events and represent the organization in the community

Facilitate new referral and business opportunities

Stay informed on local market trends and competitors

Marketing and Events Partner with marketing and leadership to implement sales and marketing plans

Partner with our internal team for educational seminars, family events, and community outreach programs

Support brand awareness and community engagement efforts

Collaboration

Work closely with the Director of Admissions and Family Experience to ensure a smooth transition for new residents

Partner with clinical and operations teams to support move-in planning and resident needs

Participate in regular sales, census, and leadership meetings

Compensation and Benefits Competitive base salary plus commission/bonus structure

Health, dental, and vision insurance

Paid time off Supportive, team-oriented work environment

Qualifications

Bachelor’s degree required5+ years of experience in senior living sales, healthcare sales, or related field

Proven track record of meeting sales or census goals

Strong communication, relationship-building, and presentation skills

Experience using CRM systems (Welcome Home or similar preferred)
Self-motivated with strong organizational skills

Requirements

Ability to travel locally for outreach and meetings

Availability for occasional evenings and weekends

Valid driver’s license & auto insurance
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