Regional Sales Executive

Job Title:
Regional Sales Executive

Reports To:
Regional Sales Director

Location: This role is open to applicants who live in the Southwest United States (Dallas-Fort Worth TX, Austin/San Antonio, TX, Oklahoma City, OK)

We're looking for a Regional Sales Executive to drive new business growth within an assigned geography. This is a dedicated, in-market role built for someone who thrives on building real relationships with the people who make purchasing decisions in Healthcare, Senior Living, Food & Beverage, and Hospitality. You'll spend the majority of your time in the field, developing deep fluency in what Royal Cup and Farmer Brothers can do for each industry, and turning that knowledge into new accounts.

• Spend the majority of your time in market, building relationships through in-person prospect engagement
• Engage key decision-makers, including procurement leaders, F&B Directors, GMs, and operations leaders who influence buying decisions
• Develop deep fluency in the Royal Cup and Farmer Brothers value proposition for each target industry:
  Healthcare, Senior Living, Food & Beverage, and Hospitality
• Share concrete examples and proof points of how Royal Cup and Farmer Brothers deliver value for customers in each target segment
• Use sales materials and sector enablement content to anchor every meeting in relevant, prepared content that moves toward a commercial outcome
• Pursue and close competitive takeaway opportunities with a disciplined, well-prepared approach, developing compelling proposals in partnership with internal teams
• Maintain an accurate, current pipeline in our CRM system
• Prospect new business within your assigned geography and hand off newly closed accounts to the Regional Account Manager with thorough documentation

• Consistently meeting or exceeding quarterly and annual new business and profitability targets
• Building and maintaining a strong, qualified pipeline with consistent forward motion
• Closing new accounts across your priority industries every quarter
• Achieving target profitability on new business, not just top-line growth
• Continuously improving your sales cycle through stronger proposals and earlier qualification

• Bachelor's degree in business administration or a related field, or equivalent combined education and sales experience
• 2-4 years of experience in sales or a related role, with a track record of business growth through effective selling and account management
• Proficiency in MS Office and basic IT skills
• Excellent written and verbal communication skills
• Ability to think strategically while executing day to day
• Willingness and ability to travel across multiple markets, including overnight travel for meetings, trade shows, and training
• A valid driver's license and personal auto insurance as required by state law

• Prior sales experience in Healthcare, Senior Living, or Hospitality food service
• Experience with C4C or a similar CRM platform

• Because this role involves regular vehicular travel, it's considered safety-sensitive. Candidates must pass a pre-employment drug screen, background check, and motor vehicle records check.
• This role also requires the ability to walk and stand for extended periods while visiting customer locations, to safely operate a motor vehicle and travel by air, and to lift up to 15 pounds with or without assistance.

Royal Cup, Inc. is the proven leader in sourcing, roasting, blending, and distributing high-quality coffees and fine teas since 1896 and is the chosen partner for restaurants, hotels, offices, and commuters across the country. We are a family-owned business rooted in a longstanding tradition of coffee roasting excellence that takes pride in our unparalleled dedication to customer care.

We are a large, privately held national importer, roaster, and distributor of coffees, teas, and related products that have been in business for more than 125 years. Royal Cup, Inc. currently provides products, equipment, and service to restaurants, hotels, convenience stores, businesses, and individuals throughout the United States, and we are growing!

At Royal Cup, Inc. having a…